Google Analytics announced that you can now select which channels are eligible to receive conversion credit for web conversions shared with Google Ads. The default channel is Google paid channels, but you can select Paid and organic channels. Google wrote“You can now select which channels are eligible for conversion credit for web conversions shared with […]
Google posted an update that it is currently working on linking your Google AdSense account with your Google Analytics 4 property as it offers with Universal Analytics 3. The update was posted in this AdSense help document at the top and reads, “Google Analytics 4 update: We’re currently working on an update to allow you […]
I posted the monthly Google webmaster report for June and as you can imagine, it was a big month. Google launched the Search Generative Experience for some. We posted some of the early complaints on SGE; it is missing the result count, there is very little personalization, and the experiment ends in December 2023. Google […]
Ginny Marvin, Google’s Ads Liaison, posted on Twitter the other day saying, “The deadline is not changing,” when asked about a rumor that the GA4 deadline was being pushed off. That rumor is not true, she said. Ginny Marvin warned, “Do not delay GA4 migrations.” She added that Universal Analytics “will stop processing data on […]
Google has shared more details on its upcoming deadline for when Universal Analytics 3 will be turning down. The new information is that you will be able to access, report and export your historical data in UA3 for a year after Google stops collecting data in that platform, so until July 1, 2024. Google posted […]
Google posted to update that now Google Ads will import fractional, cross-channel web conversion credits from Google Analytics 4 properties. Google said this is even if the last non-direct click was not Google advertising. This data might be used to help with Google Ads conversion automation and bidding strategies. This is because a larger set […]
GA4, or Google Analytics 4, has announced a new update that can make tracking conversions more flexible for marketers and digital teams. In this article, we’ll help you understand what changed with the update and how marketers can benefit from the new “once per session” conversion counting method. What is the New Conversion Counting Method? […]
The message behind every cheesy coming-of-age movie is true: What makes you nerdy is actually your superpower. For LinkedIn power users, that superpower is LinkedIn hashtag analytics skills. If you arrived at this article hoping for excitement and intrigue, sorry. But if you clicked to find out how hash tags fuel LinkedIn audience growth, and […]
We all want to see how much traffic the new Bing Chat feature will send us and we know Bing Webmaster Tools will eventually add it. But how about analytics? Well, there are signs Bing Chat is adding some tracking variables for analytics software. This seems to only be available with Bing Chat for the […]
Google Analytics 4 is coming. Whether you’re prepared or not, GA4 is an increasingly close reality. At Rock Content, we’ve been playing around with the tool and adapting our processes to ensure we’re ready for when GA4 hits the market. In this article, I’ll share our experience with GA4 — from how we’re adjusting to […]