The market is in turmoil once again, as Google has announced its definitive, new update! There is lots of news in the media that is causing a shock to the data market, announcing that Google’s Universal Analytics or GA3, as many know it, will stop working in 2023to be replaced by GA4. I feel like […]
Are you using Snapchat to grow your business? Check out Snapchat Insights, a built-in analytics tool that gives you powerful information that shows how strong your Snapchat performance is. You can look at the amount of engagement you’re getting and other Snapchat analytics to help build a successful Snapchat strategy. Excited? Read on. Bonus: Download […]
Sometimes when Google wants to encourage site owners to take action, they might give us a ranking boost for implementing it. They did add super light weight ranking boosts for mobile friendly design, page experience and many more. But when it comes to encouraging folks to switch to Google Analytics 4, Google’s John Mueller said […]
This week, I covered a possible Google update that ticked off a week ago, but it was weird, the tools didn’t pick up on it. Google announced it is sunsetting Google Analytics Universal Analytics in 2023 and you will need to start using Google Analytics 4. Google said it won’t encourage people to switch to […]
Like Google is doing away with Google Analytics 3, aka Universal Analytics and you will all have to switch to Google Analytics 4, aka GA 4. Universal Analytics properties will stop processing new hits on July 1, 2023. That means you need to set up GA 4 really soon you can compare year over year […]
ActiveCampaign is highlighting a round-up of each month’s releases so you can continue to scale with a platform that’s scaling with you. What improvements and new features were released throughout February? SMS marketing with confidence. Complete your 10DLC registration to bring SMS to your marketing strategy and confidently send texts that land in your customer’s […]
Google’s John Mueller said that your SEO is not impacted by the way you implement your analytics software. That is assuming you don’t implement it in a way that blocks crawling and indexing, he added. John said on Twitter “How you implement Analytics doesn’t affect SEO at all. (assuming your Analytics doesn’t block search crawling […]
Google Analytics (GA) is a great free resource that helps you stay on top of your website’s performance. But did you know that GA is also useful for monitoring your outbound emails? In this post, we’ll show you how to use Google Analytics email tracking to gain statistical insight into your campaigns. Plus, if you’re […]
Google Analytics is an important tool for any digital marketer. Providing details about social traffic and conversions, Google Analytics social media reports are an important resource to help you prove social ROI. Bonus: Get a free social media analytics report template that shows you the most important metrics to track for each network. What is Google […]
Google’s John Mueller posted a very much needed clarification that Google doesn’t use Google Analytics 4 for ranking purposes. As Google has said countless times, it doesn’t use Google Analytics in its ranking algorithm, so with the new Google Analytics 4. John said that on Twitter “We don’t use GA4 in the ranking.” We don’t […]