Carrie Hill posted a poll on Twitter SEOs, her followers, asking what the status of their GA4, Google Analytics 4 installs are. It seems like most SEOs, well, the 300 or so who responded, said they are just collecting data and not doing more with it. Carrie asked, “What’s the Status of your GA4 Install?” […]
In March 2022, LinkedIn announced new creator analytics, including improved post analytics and new video tools, with analytics and prompts on what to share. They also provided a subscribe function to get new content alerts on the topics users want, and a place for marketers to feature their newsletter and get more subscribers. Now, in […]
There are reports that in some cases you can be missing some of your Google Ads data and campaign information when you use the Google Analytics 4 API in conjunction with Looker Studio and/or Google Sheets. Diogo A. da Silva said on Twitter that if you are using the Google Analytics 4 API to report […]
Instagram analytics are the foundation of any strong Instagram marketing strategy. All good marketing decisions stem from good data — and there’s plenty of data available to tell you what’s working on Instagram and what’s not, plus inspire some ideas for new strategies you might want to try. Instagram has 1.39 billion users who spend an average […]
Google announced new features and reporting for Google Analytics 4 including behavioral modeling in real-time reporting, custom channel reporting for data-driven attribution, and integration with Campaign Manager 360. Plus, Google also changes to the Setup Assistant and pushed back the Universal Analytics 360 properties ‘ sunset date from October 1, 2023, to July 1, 2024. […]
This week, we covered how the day after Google announced the Google October 2022 spam update was done, only then did we see some really massive changes. Google fixed a month-long bug with Google Analytics 3, where the Search Console query data was missing. Google Analytics 4 added a bunch of new features and more […]
An individual chat support representative at GoDaddy told a knowledgeable SEO that adding Google AdSense and/or Google Analytics help with getting your content indexed by Google. John Mueller of Google said that was not true, and that someone should communicate that to the GoDaddy rep. John Mueller responded to that statement saying “They’re wrong – […]
Twitter has updated its Professional Accounts option with a new analytics displaywhich provides an updated overview of your overall account performance. As you can see in this example, the new Professional Home display provides a quick overview of all your key performance stats, including total tweet impressions, engagement rate, profile visits and link clicks. As […]
Google has updated the Google tag (the new Google tag) to include a new tap coverage summary and offering deeper Google Ads, Google Analytics, and various CMS integrations. Google wrote “we’re unveiling another set of capabilities that provide more visibility into your site’s measurement coverage and simplify the setup.” The new tag coverage summary, you […]
LinkedIn’s looking to help members better manage their LinkedIn inbox, by filtering out more of the junk, with a new one ‘Focused Inbox’ UIwhich will essentially re-route less valuable messages into an ‘Other’ tab in your LinkedIn message stream. As you can see in this example, LinkedIn’s Focused Inbox update will now provide you with […]