Sarah Burke is the Data and Analytics Manager at Cypress North, she has been with the company for seven years, starting as a digital marketing manager. Prior to that, she worked for two years at LocalEdge. We discussed some of the early SEO strategies used when she was doing SEO at her previous job. Her […]
Tag Archives: Analytics
This could help Pinterest marketers maximize their performance over the coming holiday season. Pinterest has now officially launched real-time analytics elements within Pin Analytics on mobile, which will provide more data on exactly how your Pins are performing at any given time. As you can see in these example screens, shared by user Yasser MasoodPinterest […]
Google had plenty of bugs, some really big ones, this week including not indexing new content for a day in Google Search. Note, there were rumblings of a Google algorithm update shortly after the indexing bug, but it might be related. Google Ads, Analytics, AdSense, and so on all had not just one outage, but […]
For the past few hours, the Google Analytics (Universal Analytics 3) home view where it shows the “audience overview” is not counting. You need to filter the results to show today and you will see that around 2/3pm ET it stopped counting. This is not impacting all accounts, most of mine work but it is […]
For those of you still using Google AMP, like myself, did you know that GA 4, Google Analytics 4 and Google AMP do not play nicely together. GA4 still does not officially support AMP pages and we don’t know if or when GA4 will support AMP. The good news is that David Vallejo published a […]
It’s one thing to know there’s something wrong with your business‘s online presence, but knowing what’s wrong and why is something else altogether. For example, you might look at your key metrics and see that you aren’t hitting your sales or retention goals. You know something’s wrong, but in order to solve the problem, you […]
Before I start, just a reminder, this was pre-recorded and schedules to go live as I am offline today for Passover. That being said, it was a busy week with a lot of Google search ranking volatility this week, both on April 18th and April 21st or so. Google published its 2021 web spam report […]
This week, I posted the monthly Google webmaster report – got to say, it was a super busy month – so catch up there. Google’s product reviews update, the tail-end, may have heated up in a big way, I covered that in a lot of detail. Google launched a new feature called Multisearch, where you […]
Everybody who works with Digital Marketing must know how to create great content, launch successful campaigns and measure results from those actions. Google Analytics is the main tool used to know how good those results are in terms of conversions, behavior and user experience. However, changes will come in 2023, as we’ve been discussing here […]
The market is in turmoil once again, as Google has announced its definitive, new update! There is lots of news in the media that is causing a shock to the data market, announcing that Google’s Universal Analytics or GA3, as many know it, will stop working in 2023to be replaced by GA4. I feel like […]