Tag Archives: Analytics

Sarah Burke On Data Analytics and Variations Between GA 4 & UA3

Sarah Burke is the Data and Analytics Manager at Cypress North, she has been with the company for seven years, starting as a digital marketing manager. Prior to that, she worked for two years at LocalEdge. We discussed some of the early SEO strategies used when she was doing SEO at her previous job. Her […]

Pinterest Launches Real-Time Analytics in its Cell App

This could help Pinterest marketers maximize their performance over the coming holiday season. Pinterest has now officially launched real-time analytics elements within Pin Analytics on mobile, which will provide more data on exactly how your Pins are performing at any given time. As you can see in these example screens, shared by user Yasser MasoodPinterest […]

Google Bugs With Indexing, Ads, Analytics, & Extra, Individuals Additionally Ask Again, Automated Messaging, Overview Scams and Extra

Google had plenty of bugs, some really big ones, this week including not indexing new content for a day in Google Search. Note, there were rumblings of a Google algorithm update shortly after the indexing bug, but it might be related. Google Ads, Analytics, AdSense, and so on all had not just one outage, but […]

Google Analytics Overview By Hour Report At the moment Not Counting

For the past few hours, the Google Analytics (Universal Analytics 3) home view where it shows the “audience overview” is not counting. You need to filter the results to show today and you will see that around 2/3pm ET it stopped counting. This is not impacting all accounts, most of mine work but it is […]

How to Use Behavioral Analytics and Knowledge

It’s one thing to know there’s something wrong with your business‘s online presence, but knowing what’s wrong and why is something else altogether. For example, you might look at your key metrics and see that you aren’t hitting your sales or retention goals. You know something’s wrong, but in order to solve the problem, you […]

Google Search Volatility, Google SpamBrain & Spam Report, Google Search Exams & Analytics Bugs

Before I start, just a reminder, this was pre-recorded and schedules to go live as I am offline today for Passover. That being said, it was a busy week with a lot of Google search ranking volatility this week, both on April 18th and April 21st or so. Google published its 2021 web spam report […]

Huge Google Rating Fluctuations, New Google Multisearch, Advert & Analytics Latency & Native Search Information

This week, I posted the monthly Google webmaster report – got to say, it was a super busy month – so catch up there. Google’s product reviews update, the tail-end, may have heated up in a big way, I covered that in a lot of detail. Google launched a new feature called Multisearch, where you […]

New Google Analytics Brings Web And App Information Collectively And Measures Video And Downloads

Everybody who works with Digital Marketing must know how to create great content, launch successful campaigns and measure results from those actions. Google Analytics is the main tool used to know how good those results are in terms of conversions, behavior and user experience. However, changes will come in 2023, as we’ve been discussing here […]

The Previous Google Analytics Is Being Retired. What Can You Anticipate From GA4?

The market is in turmoil once again, as Google has announced its definitive, new update! There is lots of news in the media that is causing a shock to the data market, announcing that Google’s Universal Analytics or GA3, as many know it, will stop working in 2023to be replaced by GA4. I feel like […]