Author Archives: admin

Why Should Neobanks Focus on Niche Markets?

The banking industry is undergoing a material shift in how businesses and consumers bank with an explosion of new alternative offerings. One of the most interesting phenomena that is developing as part of the fintech revolution is ‘niche banking’. The niche banking model helps meet the needs of a growing segment of the population who […]

How to Create TikTookay Ads: A Step-By-Step Guide

As a social media phenomenon that blew up during the pandemic, TikTok now has more than 1 billion active users worldwide. Since 2016, the video-sharing platform has taken social media by storm and rapidly expanded into over 150 markets. As TikTok gains momentum to a wider range of demographics outside the Gen Z circles, the […]

Google’s Senior VP Of Search, Prabhakar Raghavan, With A Street View Digital camera Backpack

Here is a photo from Prabhakar Raghavan, a Senior Vice President at Google responsible for Google Search, Assistant, Geo, Ads, Commerce, and Payments products, wearing the new Google Maps Street View camera backpack. He posted this on Twitter and said “We’re celebrating 15yrs of Street View for Google Maps and it’s just getting better! Check […]

How I’ve Constructed a Enterprise That Prioritizes Revenue and Function

There’s a common misconception that it’s impossible to make money as a business while also supporting a larger mission. Either you’re having a real impact on a cause you care about but never turning a profit, or you’re bringing in the cash but your activism is performative at best. As the co-founder of advocacy restaurant […]

Art Collectives In Assam Give A Voice To Group Narratives Of The River

“No man ever steps in the same river twice, for it’s not the same river and he’s not the same man” Perhaps Heraclitus, the ancient Greek philosopher from the city of Ephesus was referring to the constant change in human lives and what better example can be there than a river that fluxes and flows […]

Social Media and Advertising Ideas for Your Real Property Area of interest

Real estate is constant, especially in cities. With high-rise buildings filled with hundreds of apartments to townhouses lining city streets, agents in these urban markets have to be on top of their game, especially amongst a sea of competition. But how can real estate professionals stand out in populated cities with thousands of agents and […]

Google Updates Video Finest Practices For Thumbnail Transparency

Google has added one line to its video best practices document explaining that you should have at least 80% of your thumbnail pixels have little or no transparency to enable video indexing. The new line was added over here and says “Transparency: At least 80% of the thumbnail’s pixels must have an alpha (transparency) value […]

Assume small to work massive: why constructing a distinct segment offers advisers an edge

As the great female icon, Dolly Parton once said: “You gotta keep trying to find your niche or make one of your own.” This sentiment was at the heart of a Women in Advice webinar that I recently hosted, where almost 40 female advice professionals came together to discuss how building a niche can help […]

Which One Ought to You Use?

Customer data is your most important commodity. Without it, you can’t truly understand your customers’ desires and how to meet them. The marketing world has developed several types of technologies to deal with ever-growing volumes of customer data. Two that are often confused are customer data platforms (CDPs) and data management platforms (DMPs). They sound […]

YouTube’s Transferring the Placement of Video Feedback on Desktop

YouTube is changing the way that video comments are displayed on desktop, with a new ‘teaser’ type presentation, which will show a single comment below the clip. When expanded, however, the new desktop comments stream will soon open to the right of the playback window, as opposed to expanding below. Right now, on mobile, YouTube […]