When it first came out, people dismissed Instagram Reels as a tik tok ripoff. Since its introduction, though, the powerful tool has proven to have some serious brand power. That’s because unlike disappearing Instagram Stories, Reels stick around. The content you create will live in your account’s Reels tab for…well, as long as you want. […]
May 26, 2022 – 2 min read Campaign optimization is a vital stage in online advertising. An increase in the number of ad campaigns will certainly lead to the fact that the marketer will not have enough time to monitor all the metrics qualitatively… Here comes the TrafficStars Optimizer! This new tool aims to automate […]
For those of you still using Google AMP, like myself, did you know that GA 4, Google Analytics 4 and Google AMP do not play nicely together. GA4 still does not officially support AMP pages and we don’t know if or when GA4 will support AMP. The good news is that David Vallejo published a […]
These days, as long as you have a steady internet connection, most writers could write anywhere. However, some cities seem to brim with inspiration at every turn, while some cities seem to fall flat. We looked into what writers look for in a city and compiled a list of the 12 Best Cities for Writers. […]
If the otherworldly, soothing tones of binaural beats have been popping up in your “listen to next” feed, you might be wondering what these mysterious beats are and why they’re taking over the internet. It’s not a new phenomenon—a scientist discovered them in the 1800s—but a quick search for binaural beats online uncovers hundreds of […]
By Rachel Badham | 25 May, 2022 As low and no alcohol leaves its niche past behind, the category is getting organised – and is getting even more attention. “The low and no sector has seen unprecedented brand growth and shows no sign of stopping, with the category in the UK expected to reach a […]
Welcome to our onboarding blog series, where we highlight customers and their onboarding journey with ActiveCampaign. Every month, thousands of customers complete their onboarding experience with us, having learned everything they need to get started within ActiveCampaign successfully. This month, we’d like for you to get to know a little about Jacek Kryszkiewicz, Co-Founder at […]
Illustration by SME| Illustration by SME EOne of the more risky components in Musk’s bid for Twitter at $44 Billion has been dropped. This is a wise move considering the trend stocks are following over the last few weeks. According to new SEC filings, Musk no longer plans to obtain a margin loan to finance […]
As you may have known, Google Marketing Live was yesterday – it is the day Google Ads announces a bunch of new features, resources and tools now and for the future. Some of what was announced we saw early, like the swipeable shopping ads and others we will see soon. Here is what Google announced […]
Today, more than 330 billion emails will be sent worldwide. And again tomorrow. And the next day. And every day that follows. That’s twice as many emails every hour as people in the world. Marketers are responsible for a considerable chunk of that, with the email lists of many companies reaching into the tens and […]