Google’s Gary Illyes said on the last Search Off the Record podcast that Google can crawl certain sections of your site more frequently and also infer the quality of certain sections of your site differently. This came up at the 9:09 minute mark into the podcast but Glenn Gabe summarized it super well on Twitter. […]
Tag Archives: Determine
If you find yourself caught in a dilemma choosing between SEO and PPC for your marketing campaign, you’re not alone. Digital marketers working across different domains and industries are often faced with a choice between these two approaches. Both ultimately aim to improve your brand’s online visibility, bring in more traffic, and boost sales. But […]
Today, more than 330 billion emails will be sent worldwide. And again tomorrow. And the next day. And every day that follows. That’s twice as many emails every hour as people in the world. Marketers are responsible for a considerable chunk of that, with the email lists of many companies reaching into the tens and […]
Opinions expressed by Entrepreneur contributors are their own. You know content marketing drives success both online and offline. But how are you supposed to tell if it’s working so you can improve your content marketing efforts? And if you can’t tell, then how can you justify continuing to sink any part of your marketing budget […]
In the early 2000s, we covered a lot here about Alexa, an Amazon-related website ranking service. SEOs are using it the way they used PageRank and how they are now using Domain Authority or other third-party website measurement services. Well, Amazon is finally shutting down Alexa.com. I am actually a little surprised this news got […]
Opinions expressed by Entrepreneur contributors are their very own. It is no secret that profitable firms are those with happy clients. However whereas many executives declare to know the significance of buyer expertise (CX), it usually falls by the wayside as assets are channeled into product improvement. But as we wrestle with a worldwide recession, […]