Social media monitoring tools are the best way to find out what people are saying about your brand. And also what they’re saying about your product, your competitors, your industry, your Super Bowl ad, your pandemic response, your customer service wait times, your new mascot — basically, anything your audience could possibly have an opinion […]
We always stress the importance of a strong sending reputation. Your sending reputation, or how mailbox providers judge your mail, is driven by how your subscribers are reacting to your messages. If the messages you send generate a lot of spam complaints, your sending reputation will worsen and future messages will be harder to get […]
Have you ever run a Google video ad campaign? This is one of the most cost-effective ways to build brand awareness and reach new audiences. If you want to get your content seen by more people more quickly, then a video ad campaign is definitely something to consider including in your tactics. Now what was […]
A quick Google search for sales software will lead to a long list of options. How can you be sure you’re choosing the best sales software for your team? Sales software is an indispensable tool for any sales team. From organizing email campaigns to improving customer relationships and automating menial tasks, the best sales software […]
Could this be another victim of Apple’s iOS data tracking change? Meta is quietly changing the way that it uses Location Services in Facebook, with the Depreciation of several local-based functions in the appincluding Nearby Friends, weather alerts and Location History. As you can see in this example notification, shared by social media expert Matt […]
Reddit has announced a significant expansion of its search capacitywith the option to now search Reddit comments, in addition to posts, providing new ways to facilitate discovery, and uncover relevant conversations in the app. As you can see in this example, now, when you conduct a keyword search on Reddit, you’ll be able to filter […]
Influencer marketing has become big business. From 2019 to 2021, the size of the influencer marketing market has doubled to $13.8 billion. On YouTube, brands pay influencers $6.6 billion annually to market products to a collective audience of 2.24 billion people (roughly 28% of the world’s population). And on Instagram, brands have sponsored 6.12 million […]
Creating, posting, and analyzing content across so many touchpoints can take an overwhelming amount of time. Unless, of course, you engage in some social media automation We’re not talking about bots here. We’re talking about using social media automation tools that benefit marketers and audiences alike. That means reducing the time spent on repetitive tasks, […]
Do you have a trusted box of TikTok tools? If not, it’s time to build one. As of 2021, TikTok had 78.7 million users in the US alone. And it’s projected to reach 89.7 million users by 2023. The app keeps growing its user base with no sign of slowing down. For you, that means […]
In part one with James Gibbons, the senior customer success manager at quattr, we mostly spoke about how search tools can help you make decisions, and we also spoke about his history. In part two we spoke about what has changed in search marketing, more on SEO tooling and other sources of search traffic. How […]