While the current spate of generative AI tools are interesting, and are already changing discovery behaviors and interactive processes, they’re really only scratching the surface of what’s possible, and are far from actual “intelligence” as the AI name suggests. Indeed, most of these initial models are data matching tools, able to predict elements of text […]
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Could this be another victim of Apple’s iOS data tracking change? Meta is quietly changing the way that it uses Location Services in Facebook, with the Depreciation of several local-based functions in the appincluding Nearby Friends, weather alerts and Location History. As you can see in this example notification, shared by social media expert Matt […]
TikTok can be good at inspiring new meme trends and promoting the latest music. But can it also help auto marketers sell cars? Are TikTok users open to automatic ads and looking for car-related content in the app? As it turns out, based on the latest knowledge gained in a new, 33-page “Auto Playbook 101” […]