The opinions of entrepreneurs’ contributors are their own. With its fast-paced, attention-grabbing short video content, TikTok has become the fastest growing social media platform in 2021. Like most social media platforms in recent years, TikTok also strongly favors early adopters. With some YouTubers getting millions of hits on their first or second post and virtually […]
The opinions of entrepreneurs’ contributors are their own. When it comes to brands on TikTok, the most popular ones seem to share a secret ingredient that makes them more vivid, engaging, and relatable. These are not all of the recipes, although some of them might help you make the cleanest folded tortilla wraps or creamiest […]
This year new players have grown in the world of social media. TikTok, Snapchat, and Pinterest are gaining attention from marketers. And given the tremendous growth, 2022 will likely challenge marketers to diversify and get more creative in the way they do social advertising. In this week, Rock content will publish a series of articles […]
You’ve probably seen your favorite TikTok creators tossing around hashtags like #fyp #foryou and #fyp シ. But here’s the thing: just because everyone is doing something doesn’t mean it actually works. The superficial purpose of these tags is to mark content as being worthy of the “for you” page. But what is unclear is whether […]
Instagram became a kind of wildcard for Facebook. (Oops, Meta; sorry, Zuckerberg!) The company could now consider the service a TikTok killer. It is nothing new. Instagram has been the “killer” of Snapchat and YouTube in the past. Snapchat was very hurt. But YouTube is stronger than ever – until today. Now Facebook (sorry, Meta!) […]
The power of TikTok cannot be underestimated. Besides being the procrastination tool of choice for many a teen, the app has had a profound impact on sound and culture in the modern world — and savvy businesses everywhere are looking to get in on the action (and money, of course) through TikTok marketing. The video […]
This is a pretty cool announcement in and of itself, but in terms of timing, it’s also a brilliant example of corporate trolling and fighting back a competitor. Today is Disney announced a new partnership with TikTok that allows TikTok users to choose from a range of Disney character voices for TikTok’s text-to-speech functionality. Instead […]
Sandwiched between the viral dance trends, lip sync videos and endless challenges, telehealth company Wisp created its own popular moments with posts about destigmatizing sexual wellness. That meant publishing videos on everything from herpes education to information regarding birth control, on TikTok’s main feed: the For You Page. Call it the niche effect, a phenomenon […]
At first glance, TikTok just seems like a platform for comedy sketching and dancing moms, but the business opportunities on TikTok are juicy. After all, TikTok 1 billion monthly active users. It’s the place to see and be seen, which offers ample opportunity for brands to connect with audiences in a whole new way. And […]
If you still think TikTok is just for kids, you’re missing out on an important social media advertising option for your brand. TikTok surpassed 1 billion users in September, and TikTok ads can now reach an estimated adult (18+) audience of 825 million people worldwide. Download the full Social Trends report to get an in-depth […]