6 Tricks to Develop Your Enterprise on TikTok with Ads and Influencers

With its fast-paced, attention-grabbing short video content, TikTok has become the fastest growing social media platform in 2021. Like most social media platforms in recent years, TikTok also strongly favors early adopters.

With some YouTubers getting millions of hits on their first or second post and virtually no followers, brands took the opportunity for their insane organic reach.

As the platform has evolved, so have the ways in which it was used. Now companies and brands buy advertising space on the platform and use influencers with target groups to sell their products.

Now, you might be new to TikTok in general, let alone TikTok marketing. Before you spend all of your time and energy building your TikTok or even setting up ads on the platform, here are six important things to understand before you get started.

Be authentic and understand trends

As with all good content, authenticity is an important key. Ensuring the authenticity and alignment of your brand’s content with your message and audience is key to building trust and creating a loyal audience. Stay up to date TikTok trends is also important as they determine the type of reach that some of the posts can achieve. Viral videos are mostly one of the newest trending videos.

Especially during advertising on TikTok – there are no typical cold ads as you can see on Facebook: Understanding the TikTok trends, the community and the complexity of a meme / sensation / dance is crucial.

Related: Why authenticity is key to creating great social media content and building a more engaged audience

Become part of the community

Every brand should have at least one dedicated person for TikTok. Part of their job is to be there and watch videos, and as counterproductive as that sounds, it’s important to become familiar with the platform and its features. In addition, brands can use their TikTok accounts for everything User generated content from its influencers.

Being part of the community on TikTok takes many different forms – including simply commenting on videos and adding value to both brands and influencers who fit their target audience. This will help improve beyond their current reach, especially when commenting on popular posts on the FYP. Responding to comments via the DUET and Stitch features will also increase the reach of the community and sub-community, and build deep and lasting connections with audiences.

Regardless of what most might think, you don’t even have to post regularly to grow your community on TikTok by getting new followers to your account.

Power downloads

If you are an app developer, TikTok Ads is very effective in increasing downloads / installs. Leading influencer marketing agency The Influencer Marketing Factory has several case studies on this. CEO and co-founder Alessandro Bogliari explains: “For one of our customers we were able to integrate TikTok Ads with their third-party analytics platform and delivered $ 0.3 per installation of their app.”

Not just for downloads, but TikTok gives developers great data to do everything with their videos, campaigns, etc.

Create lookalike audiences

Creating custom and lookalike audiences to target highly relevant audiences, similar to Facebook and Instagram ads, is essential to getting the best possible ROI on your ad spend.

Similar to the other platforms, the TikTok algorithm understands each user’s interests and compiles individual and highly curated content for each user. The algorithm aims to only display videos from accounts that have been liked, commented on, and followed by the user, along with additional videos that the algorithm dictates that any user would find interesting.

Related: A Simple 3 Step Approach to Successful Social Media Advertising

Use catalog ads

If you’re in e-commerce, take advantage of Catalog ads Increasing sales on your ecommerce website could be one of the most underrated efforts out there right now.

By increasing the organic content, it improves the use Spark ads, found in the TikTok ad management toolkit, helps brands get more reach and add links.

This is not unlike A / B testing on Facebook, where owners can see which ads are doing better and tailor their ads as needed using the previous data (clicks per ad, REV, and ROI).

Take a new perspective on social media

Brands have to forget what they learned through social media. At TikTok, don’t just pay attention to the number of followers. The enormous potential of TikTok lies in the fact that users can only have 10,000 active followers and still Reach millions from people.

Although fewer active users are less likely to visit business links, smaller creators cost less and often generate a higher response rate. A smaller percentage of people on other platforms actually see the content and, in turn, limit discovery. Ultimately, seeing TikTok as a tool for leveraging micro-influencers will be of paramount importance to your advertising success.

Related: How to run a micro influencer campaign

TikTok advertising is a core part of modern social media and one of the best ways for businesses to grow their customer base and fan base. Using these tips and interacting with the TikTok app is a surefire way to improve your business and stay updated on current trends in your target market. So, create your account yesterday!