How to Use TikTook for Business: A Step-by-Step Information

At first glance, TikTok just seems like a platform for comedy sketching and dancing moms, but the business opportunities on TikTok are juicy.

After all, TikTok 1 billion monthly active users. It’s the place to see and be seen, which offers ample opportunity for brands to connect with audiences in a whole new way. And with the start of TikTok shopping, the commercial potential here only continues to grow.

Follow the lead of the big brands that are already optimizing TikTok’s potential and make the most of it Trending topics and hashtag challenges, experiment with TikTok live streams, or play along Editing tools and trend sounds to create energetic short videos that represent your company.

However, it can feel overwhelming, especially if you’re new to the platform. So think of this as your one stop shop for everything you need to know to get your TikTok business account up and running.

Read on to learn how to use TikTok for business – from setting up a new account to measuring your success.

How to use TikTok for businesses

Step 1: get a TikTok business account

If you already have a personal TikTok account, you can easily switch to a business account: just jump straight to step 4.

1. Download and open the TikTok app.
2. Create a new personal account. You can use your email or sign in with your Google, Twitter, or Facebook account.
3. Tap Me in the lower right corner, then tap edit profile. Here you can add a profile picture and bio, as well as links to other social accounts.
4. To switch to a business account, tap the three dots in the top right corner, then tap Manage account.

5. Tap Switch to the pro account and choose between Companies or Creator.
6. Now select the category that best describes your brand and tap Next.

7. 7. Add a website and email address to your profile.

And that’s it! Congratulations on your new TikTok business account!

Step 2: create a successful TikTok strategy

Even if you are a genius Instagram or Facebook Marketing, it is important to remember that TikTok is its own beautiful, chaotic beast that requires a specific game plan. and create this game plan starts with gathering information.

Get to know TikTok

Before building a TikTok strategy, you need to know the platform inside and out. Get to Know TikTok: Spend time reviewing the videos on the For you side. Play around with the editing functions, filters and effects. Spend a few hours getting lost in the infinite variations of the latest dance craze.

@kallmeventuell

You are welcome, Babes💅🏻 IB: @gibz_

♬ Believe me – Navos

Understand the TikTok algorithm

The TikTok algorithm is constantly evolving, but you have to start somewhere. continue reading how TikTok categorizes and distributes videos, and what trending videos have in common.

Find out more about the main players

At this point in time, TikTok stars made their fame not only in lucrative sponsorships, but also in Reality shows, Film roles and business ventures. These are the characters the TikTok world is all about, but your industry or niche likely has its own power actors. Keep an eye on these rising stars.

@charlidamelio

dc @chuckygonwild

♬ someone is watching me – 🍒

Identify your target audience

Before creating your first video, you should know your audience. While TikTok is hugely popular with teenagers and Generation Z, a wide variety of demographics have fallen in love with the app.

Source: Pew Research Center

Where does your target market intersect with TikTok users? Or is there a new or unexpected audience to be reached here? Once you know who you’re talking to, content planning can begin.

Stand out from your competitors

Is your business nemesis already on TikTok? Take a look at what they’re doing to get a first taste of what works and what doesn’t with your mutual audience.

Here in the app, too, TikTok influencers or creators can fall into the “competition” category, so they cannot be excluded as a source of inspiration or information.

Set goals and objectives

Once you have all of this information together, it is time to set some goals. Your TikTok strategy should define what you want to achieve on the platform.

A good place to start is with your business goals: how can TikTok help you achieve them? Try the application SMART framework to ensure that your goals are specific, measurable, achievable, relevant and timely.

Plan a content calendar

There is certainly something special about being spontaneous when inspiration hits the post, but planning content ahead of time is usually a good idea for a busy social media manager.

A Social media content calendar ensures that you do not miss any important appointments and that you have enough time for creative productions. Find ways to capitalize on holidays or events, or develop themes or series that can guide your creativity.

Ideally, when your TikTok audience is online and hungry for new video content, your posts will rise. Check out our introduction to the best time to post on TikTok here.

Step 3: optimize your TikTok profile

You only have a few lines and a way to share a link, but your TikTok profile is basically your digital storefront, so get it right.

Be special with your profile photo

Make sure your profile photo looks good and represents your brand. Ideally, it should visually link your TikTok account to your other digital platforms and use the same logo or colors to make it clear that this belongs to the same family as your website, Instagram, and Facebook.

Keep your bio short and sweet

With only 80 characters to work with, your TikTok bio must be on point and include a CTA. Use an emoji when it suits your brand voice: it can add personality and save the number of characters. Win win.

Choose your URL wisely

Do you want it to point to your ecommerce site, a specific landing page, your other social accounts, or a recent blog post? It all depends on your strategic goals.

Step 4: create content that people want to see

There is no one secret recipe to creating a successful TikTok video, but there are some good rules of thumb that you should follow.

Make sure your video looks great

It may seem obvious, but the better your sound and video quality, the more pleasant it will be to view your content. That doesn’t mean you have to invest in expensive equipment, but be sure to film in well-lit rooms where the sound is clean. When clean audio is not an option, add a trending track to your video instead of the original sound.

@sebpic_

Who Loves Visiting Canada?

♬ Stereo Hearts – Gym Class Heroes

Use hashtags

TikTok hashtags help ensure that your content is found via search and help the TikTok algorithm recognize what kind of topics you are covering.

Find out more about the best hashtags to increase your reach and view numbers here.

How-to videos and tutorials are always popular

Whether it’s a fitness video or a cooking demo, audiences like a little education in their feed. Show your expertise or reveal some behind-the-scenes information to keep an eye on.

@nutrientmatters

That dipping sauce + these potatoes 🤤

♬ Pieces (solo piano version) – Danilo Stankovic

Team up with other YouTubers

Try the Duets feature to hook up with other videos or hire an influencer to partner.

@iamauroramusic

#Duet with @jason_on_comms

♬ Our song (feat. Vicente García) – Monsieur Periné

Dive deeper into ours Instructions for more TikTok views here and discover ideas for creative, engaging TikTok videos here.

Step 5: engage your audience and grow your fan base

First of all: do not buy followers! We tried and it’s a very bad idea! Stop it! Put the credit card away.

Ultimately, creating great content (see above!) Is the best way to get those cute, cute views and followers. To keep these followers interested and engaged once they’re on board, the same rules of thumb apply as for any other social media platform:

7. 7. • Try interactive live streams.
      • Experiment with surveys and questions.
      • Reply to comments and questions.
      • Comment and like content on other TikTok accounts.
      • Practice social listening to make sure you are up to date on trending topics in your TikTok community.

These are just a few basic tips; find more on How do I get TikTok followers? and how to increase engagement on social media Here.

Step 6: immerse yourself in analytics

If you’ve been messing around with TikTok for a while, it’s important to be objective about how things are going. What are your reach and engagement indicators? Are these tutorial videos really beating? Who actually sees and tracks your content?

Analytics takes the guesswork out of content strategy: it proves what works – and what doesn’t. TikTok’s on-platform analytics tool can show you some really interesting metrics to help you with your next steps.

Learn more about TikTok Analytics.

Step 7: Explore TikTok’s Advertising Options

Advertising doesn’t fit every social media strategy, but if you’re interested in paid reach, check this out our guide to TikTok ads here.

A key to take away? Almost half (43%) of TikTok users are between 18 and 24 years old. Women in this age group make up nearly a quarter (24.7%) of the TikTok advertising audience. So if you are marketing to younger adults, especially women, advertising on TikTok is a natural addition.

Source: Hootsuite

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Okay, there you have it: TikTok for Business 101! Set up your account and start exploring all the options this wild and wonderful platform has to offer and explore the rest of the world our experienced TikTok guides to deepen your knowledge even further.