A brand new and improved e mail designer involves ActiveCampaign

At ActiveCampaign, we want to provide our own users with the best possible customer experience, so we regularly ask for feedback across all channels to ensure they are successful. For our 150,000+ customers around the world, we routinely say that customer satisfaction is an important key to growth. We measure our own success by the success of our customers, so we always listen to what they have to say. If a customer has a problem, has a complaint, or just needs someone to listen, we’re always there for you.

Your ultimate goal should be to connect meaningfully with customers and to offer them the best experience across all contact points along their customer journey. This also includes keeping them satisfied after the purchase or conversion. One of the top rated articles on our platform is our experience with the email editor, which is why we’re so excited to add our new and improved email designer.

Would you like to offer a better product? Ask your customers what they want.

One of our corporate values ​​is to repeat everything over and over again. Another is to make the customer a hero. To bring these values ​​to life, we continuously review customer ideas through our dashboard, analyze feature usage, talk to customers to understand their goals, and collect opinions on specific features to ensure we put our resources in the right places insert.

It makes sense that our email designer is the most reviewed aspect of the platform: email marketing automation is the backbone of most marketing engagement strategies. While other canals have emerged and are optimized on the entire ActiveCampaign platform, email marketing automation still has the highest ROI for every dollar spent and is critical to customer loyalty.

Our users expect email design to be dynamic, reliable, and intuitive so they spend less time composing emails and more time creating great experiences throughout the customer journey. We look forward to continuously providing the best possible service to every customer with this new designer.

What can I use the new designer for?

To ensure that the new email designer is optimal for every user, we will be releasing new features iteratively over the next few months. You will still have access to the existing drag-and-drop designer for any campaigns you want to send to your audience that require advanced features such as conditional content, product blocks or templates. You can sign up for the Early Access Program waiting list to test and experiment with the designer and familiarize yourself with the new features.

We’ll be adding features to bring the new editor on par with the existing designer. As part of Early Access, you can use the following functions:

• To switch between drag and drop HTML: You decide how you want to compose your emails by simply switching between classic drag-and-drop or detailed HTML lines.
• Countdown timer block: Are you working towards a special event or are you offering a flash sale? Add a timer block to dynamically inform customers that they can act quickly.
• Saved block groups: Create better emails in less time by saving block groups to add to your emails quickly and efficiently.
• Move to column size: You have the option to really customize your emails, and that goes for entire templates or small adjustments like column size.

Participate in the Email Editor Early Access Program!

We want our customers to tell us what they need and not the other way around. From now on, qualified customers can access the new designer to test the new look and feel and provide direct feedback to improve future versions!