Inside Look: Sound in Motion hosts sold-out Tiesto present in Minneapolis

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Producing and orchestrating a major music show is an incredible feat and even more impressive when the entire event is sold out. Is a well-respected event production company that regularly produces sold-out music shows Sound in motion, based in the Twin Cities region. All they did over the Halloween weekend was Tiesto at The Armory in downtown Minneapolis in front of a sold out crowd of costumed music lovers.

The Tiesto show drew a sold out crowd of EDM enthusiasts to the Armory in downtown Minneapolis. Photo credit: Tyler Allix.

The Tiesto Show was THE must-attend event on Halloween weekend in the Twin Cities! Tiesto put down a gripping set that pulled the entire crowd under its spell until the very end. Plus, Sound in Motion definitely pulled out all the stops for the Tiesto show – the sound system was flawless and attendees were treated to impressive production elements like lasers, pyrotechnics and a screen showing visuals synchronized to Tiesto’s music. The entire audience bounced up and down for joy throughout the show.

Participants were pampered with breathtaking production elements such as lasers and pyrotechnics. Photo credit: Tyler Allix.

Sound in Motion did an excellent job promoting the Tiesto show Social media marketing well ahead of the event date, which likely contributed to the show selling out. They first announced the show on their Facebook and Instagram pages on May 25 with a like / share giveaway for free tickets, generating hundreds of likes, comments, shares and buzz about the show. Sound in Motion also issued “Limited Ticket” warnings in the months that followed, which helped generate even more ticket sales and excitement for the show.

Sound in Motion announced the show for the first time in May with a like / share competition for free tickets. Photo credit: Tyler Allix.

All in all, the Tiesto show was an incredible, unforgettable experience for the participants. Sound in Motion also has a number of other upcoming shows at The Armory that are sure to draw huge crowds, including Above & Beyond on November 24th, three nights Illenium from 10.-12. December, a “Light all night“ New Year’s event with Jauz and Zhu from December 30th to 31st, Dillon Francis + Yung sauce on January 15 and floor on February 25th. If you are event marketing for a lifestyle brand, you should definitely consider sponsoring one or more of these shows to grow your growth Brand awareness in the Twin Cities market.

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