Netflix diversifies content material with video games to maintain folks on their platform

The gaming industry is getting more crowded. Last week, Netflix announced it will venture into the gaming world, one of the most profitable markets out there.

Netflix Games started with five titles available to Android, iPhone and iPad users, two of which have to do with the universe of one of the most famous Netflix series: Stranger Things.

Netflix is ​​joining a trend launched by big companies like Google and Amazon looking to take a bite out of the market grows day by day..

According to Netflix, the games will be listed in a separate category within the platform and included in the basic subscription. with no additional fees, advertising, or in-game purchases.

As we can see from this information, Netflix has no plans to profit directly from selling games to the public (currently not). Instead, they aim to achieve something much more important and difficult; something that games prove to be an excellent strategy for.

It’s about time and attention

Yes, Netflix wants more customer time and attention and is investing in games for that. Sounds like a content marketing strategy, doesn’t it?

Have you ever looked into someone’s face while playing? You’ve probably seen eyes wide open and an expression of total concentration.

As reported by the State of Online Gaming Survey 2021, the average gamer spends more than 8 hours a week playing video games (25% play for more than 12 hours).

This corresponds to an increase of 14% compared to last year’s survey. This number is set to increase in the following years and that is exactly what Netflix (including Google and Amazon) is betting on.

During these “information times,” getting people to spend more time on your domain while interacting with your content is more valuable than gold. The idea now is not just to go in front of the people, but to stay there as long as possible. It is essentially to build a relationship.

Netflix has been aware of this concept for some time.

In January 2019When they released their business results, they reported that one of their main competitors was neither HBO nor Disney, but Fortnite (Epic Games).

The game, which had more than 200 million users at the time, was seen as a threat because it kept the most precious thing in the entertainment world: human time. Speaking of famous games, Netflix recently launched it Arcane, an animation that tells the origins of some of the characters in League of Legends (Riot Games).

They know what they are saying: if you can’t defeat your enemy, join them by diversifying your content.

Netflix diversifies its content to get people’s attention … and so should you

It’s a really tried and tested strategy: diversifying your content can help keep people interested in you as an authority first and then what you are offering.

This doesn’t mean just creating content yourself. With all Content Marketing Understanding your public and creating visual and messages that make sense to them is important to initiatives.

And if your content is really good, people will be eager to review your next release. This is one way of building a fan base and is the goal of every marketer.

While building a fan base is THE business model for any entertainment company like Netflix and Epic Games, any company in any industry can have engaged audiences and organic promoters.

Of course, content is the end product of any entertainment company, and that may not be the case for other industries. But content is content. People will consume it and if it is good they will come back for more.

And as long as you diversify the types of content you offer, the chances of getting people’s attention and influencing them in a positive way are higher.

In other words, now in 2021, it is no longer enough to just post traditional content on your corporate blog.

Netflix realized that just offering shows and movies wasn’t enough to keep people on their platform.

Rock content, we’re leading this trend. We are a company known for creating Evergreen SEO content that ranks high on Google.

That’s great, but we needed more (and so did our consumers).

So in a couple of years we started investing in interactive content such as quizzes, solution finders, ratings, interactive e-books and infographics and so on.

We have diversified our content in order to reach more people, create even better content and use different content formats to inform, engage and entertain our audiences.

There’s more: videos, podcasts, newsletters, thought leadership articles. What is your public consuming about your region and how can you help them with valuable information?

We are in Content experience An era when people tend to just ignore ads but want companies to let them know. What efforts are your companies making in this area?

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