Home business magazine online In today’s modern world, consumers are inundated with their daily lives and are constantly exposed to brands. Therefore, most consumers can easily recognize and distinguish one brand from another. Because of this, your small business branding can play a huge role in promoting your business and its competitiveness. The process of […]
Building a unique, authentic brand is essential for any business. A strong identity helps customers understand who you are, what you do, and why you do it. But many founders confuse their corporate brand with their personal brand. And while the combination works for a few, it isn’t the right approach for most. In my […]
At Buffer, we’re committed to helping small business owners grow their brands on social media and beyond. As a result, we’ve come across so many companies doing incredible things. To end this year, we wanted to share some of our favorites. Wondering how we picked them? We especially admire brands that: Have established a solid […]
Let’s face it, small businesses can’t get by without a website anymore. Even before the pandemic in 2019, 70-80% of people were researching companies online before visiting or buying from them. Just imagine how many customers you could be losing, if you don’t own a website in 2021. But we understand why so many small […]
Small businesses are not small in their economic and social impact. In the USA, small businesses employ over 47% of the workforce and were responsible for creating 1.6 million new jobs in 2020. As any small business owner knows, success takes blood, sweat, and tears, but the wages are priceless – do what you love, […]
No matter what you do, in today’s world it can be incredibly difficult to pull the plug. We see that every year with our Status of remote work Report. In our latest report, 27% of respondents said their biggest challenge is not being able to pull the plug. This can be even more difficult for […]
Nowadays, having a strong social media presence is key to building a reliable brand that stands out from the crowd and resonates with potential customers. I recently learned 43% of consumers always look for a brick and mortar store online before visiting, which is a huge number. And while all businesses can benefit from social […]
While Black Friday existed long before the Internet, there was Small Business Saturday – well … [+] only now in the 11th year – was really born in the age of social media. getty Christmas is just around the corner, but first comes Black Friday, which in the age of e-commerce and online retailers – […]
Especially for entrepreneurs with tons of non-social media to-dos on their plates, it can be difficult to keep track of Instagram trends. It seems like there are updates to the algorithm, new strategies to encourage growth, and additional features every other week. While these insights and tools can be powerful ways to grow your business, […]
This post was contributed by Nicole Toler, PR intern. Small businesses face many challenges. Prevent inflationary pressures, a resurgence of coronavirus cases and new hires, according to the Goldman Sachs Report on 10,000 Small Businesses. Acting proactively is essential to increase their relief. ActiveCampaign can drive growth with engagement and automation of the customer experience, […]