Nowadays it’s impossible to scroll through your Instagram feed without coming across at least one — if not several — attention-grabbing videos known as Reels. Dubbed the TikTok Clone, Instagram Reels were released in 2020 and consist of short videos up to one minute long. The feature has overtaken the app’s photos-first philosophy as 91 […]
Digital Marketing Strategies for Small Businesses Digital Marketing Strategies for Small Businesses Digital marketing seems to be challenging, especially for smaller businesses. Many do not know where to start or where they went wrong to find the perfect marketing strategy that will lead them to glory. Therefore, Alexander Djerassi had strategies that would help small […]
Contrary to their name, small businesses provide big dividends to the U.S. economy. Not only do they generate 44 percent of economic activity, but they also create over 60 percent of net new jobs and inspire American innovation. And while the industry is mostly dominated by men, women are increasingly making gains as small business […]
If you’re looking to start your own business, here are the best small business ideas with low startup costs. Is this really possible? Yes, you could get creative with these low investment business ideas and turn it into a successful one. These are the top 70 most successful small businesses to start. You don’t need […]
Home Business Magazine Online The pandemic and economic changes over the last few years altered the small business landscape. As a result, you operate in a new world in 2022, and you must still optimize your business growth. By adapting your business to the changing environment, you protect against business threats and take advantage of […]
You don’t have to go far to look for information about the Metaverse and its impacts on business: theories and discussions on the topic are everywhere. Well, not just the Metaverse: Virtual Reality, NFTs, Blockchain, Cryptocurrencies… new technologies are ubiquitous now. But be honest: are you currently seeing an opportunity for your brand in these? […]
Several years ago, Michael Turley was looking for a way to save his fourth-generation, century farm. “I was in pursuit of a viable business model for the small family farm,” says Turley. That pursuit led him to vertically integrate his 700-acre, 120-cow dairy in Greenville, Ill. Turley’s Rolling Lawns Farm built a bottling plant in […]
In today’s vast online market, the more focused and specific your business is, the better. Niche markets, while they may be small, can be incredibly powerful and profitable. By breaking down large audiences into small subsets, businesses can provide niche markets with the exact products, services, or experiences that these customers are looking for. This […]
Home Business Magazine Online A range of risks comes with owning and operating a business. Some of these risks have the potential to destroy an organization, while others can do major damage that is costly and time-consuming to fix. However, the most vulnerable when hit by these risks are the small businesses. Being new to […]
With big data and its analysis on everyone’s minds, I’m going to take a look at the outcome of all of this number crunching: niche marketing. Proponents of this tactic argue that narrowing down the focus to find an extremely specific target market is the best way to turn your ad budget into conversions. Read […]