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Niche Marketing
Small dairies see innovation, area of interest advertising and marketing as keys to success | 2019-03-30 | Agri-Pulse
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Several years ago, Michael Turley was looking for a way to save his fourth-generation, century farm. “I was in pursuit of a viable business model for the small family farm,” says Turley. That pursuit led him to vertically integrate his 700-acre, 120-cow dairy in Greenville, Ill. Turley’s Rolling Lawns Farm built a bottling plant in […]