How ActiveCampaign may help small companies amid the pandemic

This post was contributed by Nicole Toler, PR intern.

Small businesses face many challenges. Prevent inflationary pressures, a resurgence of coronavirus cases and new hires, according to the Goldman Sachs Report on 10,000 Small Businesses.

Acting proactively is essential to increase their relief. ActiveCampaign can drive growth with engagement and automation of the customer experience, making the life of small business owners a little less stressful.

The goal of ActiveCampaign is to help companies grow by interacting meaningfully with their customers. Let us help your small business succeed.

Goldman Sachs survey overview

A study by Goldman Sachs surveyed 1,145 small business owners among 48 states in the US in August. The data comes in during the National Small Business Week Summit and revealed that small businesses are struggling to access capital and obtain cash reserves.

Only 38% of small business owners believe conditions in the US are going in the right direction, down 29% since June.

In today’s financial market, 81% of small business owners say inflationary pressures have increased since June and 84% have seen operating costs rise. A sizeable majority of small businesses report that inflation has had a negative impact on the financial health of their business.

As Covid-19 cases continue to rise, small businesses across the country face greater workforce challenges, including recruitment, mental health and childcare.

• 80% of small business owners say difficulties hiring their employees hurt their bottom line
• 49% say they or their employees have faced mental health problems as a result of the pandemic, and only 19% say they can afford the mental health resources of their employees
• With children returning to distance learning, 44% of respondents said that childcare would make it difficult to keep staff

A significant number of small business owners are assisting the federal government in creating a long-term low-interest loan guarantee program to help rebuild balance sheets. 96% say state and local governments should prioritize access to capital for small businesses.

How ActiveCampaign can help your small business

Covid-19 hardship for small businesses includes access to capital, inflation, and general financial needs. With ActiveCampaign’s Customer Experience Automation platform, you can stay proactive and focus on growing your business.

ActiveCampaign has the innovation to help you. Our platform gives businesses of all sizes access to over 600 pre-built automations for powerful segmentation and personalization across social networks, email, messaging, chat and text. We are the leading platform for the automation of customer experiences and we are committed to your success.

What ActiveCampaign offers

• Email Marketing: We have different types of emails you can send to your customers. All of them allow you to send fascinating emails, campaigns or newsletters with our drag-and-drop email designer (you don’t have to be a tech expert).
• Marketing automation: Automate your emails / email follow-ups, find your most dedicated contacts and integrate your favorite apps. These details all use automated technology so you can spend more time doing what you love.
• CRM and sales automation: Manage your contacts on a central platform so that your sales process runs smoothly. Automatically update contact information and information or get an overview of the entire sales pipeline.
• Service support: Track customer behavior, identify and reward your best customers, personalize your customer experience and support customers at all times. See a full list of our customer service tools here.

Use ActiveCampaign to innovate your company

At ActiveCampaign we pride ourselves on value, service, trust and access. We want to make it as easy as possible for you to grow your business and target audience.

With small businesses spinning amid the pandemic, use this time to leverage, expand, and innovate your business with ActiveCampaign.