3 causes small companies can have a robust begin to the brand new yr – Outbrain

Small businesses are not small in their economic and social impact. In the USA, small businesses employ over 47% of the workforce and were responsible for creating 1.6 million new jobs in 2020.

As any small business owner knows, success takes blood, sweat, and tears, but the wages are priceless – do what you love, create jobs and income, and share your passion with your customers.

We identified some trends that typically appear at the beginning of each New Year, which could come in handy as small business owners consider their digital advertising plans for the upcoming Q1. Here are 3 quick trends and tips to keep in mind to help your small business start off strong in 2022:

1. Q1 is the perfect time for SMBs to advertise.

One of the great things about a small business owner, or D2C, is that you are your own boss! Agencies and the brands that work with them are still sorting their budgets at the beginning of the year and are not ready to go into full swing with their advertising strategy and spending. That makes the first quarter of the year a very competitive time of the year for small businesses to advertise, with a lower average cost per click (CPC) and more space to try to get consumer opinion.

2. The New Year’s resolutions are fresh in the minds of consumers.

January is a time when consumers set goals, start over, and often look for products and services that will help make their New Year resolutions a success. While the big businesses are taking their annual vacation and slowing down a bit, small businesses can take advantage of the high consumer intent and traffic of the brand new year and create promotional campaigns that draw that excessive customer attention.

3. Consumers are saturated with Christmas gifts.

The post-New Year period is a time when consumers enjoy spending their Christmas gifts and annual rewards. This is a good time for small businesses to double up their advertising strategy and capture the audience’s thoughts when people are still in the festive and generous mood. By targeting online target groups with relevant, informative and entertaining content recommendations, small business owners can arouse the interest of consumers who are already keen to spend.

New year, new sales

At Outbrain, we help many small businesses promote their products and services with content recommendations on the open web. Small business marketers rely on Outbrain Amplify’s self-service dashboard to create, manage, and optimize native advertising campaigns that drive traffic, conversion, and sales.

If you’re looking for a new and powerful way to start the year more aggressively and grow your small business’s first quarter revenue, take control and try Outbrain Amplify, a self-service platform. Remember, you only pay for clicks! So start your campaign today: click the Register button in the top right corner.