Few marketing technology verticals are as saturated as the email marketing space. You have literally dozens of email marketing software platforms to choose from, all claiming to do the same thing (grow and nurture your audience using automated emails). How do you determine which is right for you? While there is considerable overlap in this […]
Are you one of 32 million plus Americans who run a blog? There is no doubt you love what you do. Many people join the industry because they are passionate about blogging. However, over time blogging has evolved from a passionate activity or hobby into a profession (or business) that earns bloggers a good income. […]
Samrat Ghosh (L) and Amarpreet Singh Saini (R) Launched in December 2019, Bhojpuri movie channel Zee Biskope has managed to bag 100+ marketing awards in the last two quarters. The channel aims at instigating a brand love for itself through various social media and on-ground initiatives. These activities have resulted in the channel carving a […]
Opinions expressed by Entrepreneur contributors are their own. “Never ask for anything, and especially from those who are stronger than you. They’ll make the offer themselves, and give it of their own accord” — that’s one popular quote from Mikhail Bulgakov’s book, The Master and Margarita. Even though Bulgakov didn’t mean that in the context […]
Pinterest may even be considered by many professionals as the ugly duckling of social networks, but that is not what some companies think. With 433 million active users worldwideit’s possible to reach millions in traffic and increase your brand awareness through the platform if you use it wisely. In this article, we’ll list 5 brands […]
This could be a big help if you’re looking to incorporate Reels into your Instagram strategy this holiday shopping season. As part of it new series of updated how-to guidesInstagram has also launched a new, 23-page overview of how brands can use Instagram Reels for promotion and community building, which includes a range of key […]
Defining personas for your customers is crucial for any marketing strategy. When you create a buyer personayou begin to understand the motives that will lead your ideal customer to purchase your product. By developing marketing strategies with a customer persona in mind, you’re able to get to know your ideal customer – even if you […]
We love Google. And, as a marketer and tech-savvy professional, I can’t live without asking Google everything that crosses my mind. I know, the internet is not always the best source of information — but it’s so fast and easy that it is almost impossible not to use it. The problem is when we get […]
Marguarite (Maggie) Humphrey worked at Cypress North as an intern back in 2019, then went to DAC for a few years, and then back to Cypress North after I interviewed her. Maggie was born in Rochester and met Greg Finn at an RV and Marine industry and Greg offered her an internship. Maggie credited Greg […]
Great content serves as a guiding light as your customers move through the buyer’s journey. With each piece of content, you can identify their pain points, present actionable solutions, and ease their concerns. As a result, your brand gets recognized as a leader in the industry, gaining you leads and boosting your sales. Better yet, […]