Is your marketing organization getting the data it needs? In this article, we will discuss the findings of a recent study by Treasure Data and try to answer why data optimization is so important (and why too much information can be harmful) and how you can start collecting the best type of data today. The […]
In part one we spoke about how Rick Mariano has helped build LocalEdge to provide high volume digital marketing services at a low cost. In this next part, Rick explained more specifically how he was able to structure the business and staff to do these tasks. Rick explained they have a very good development and […]
Content marketing evolves everyday. New tactics, new formats and new ways to create engaging content for the audience. And marketers need to keep up with trends and changes in the field to bring real results to their brands. What better way to get insights and learn about what’s going on with content marketing than attending […]
Everyone talks about Black Friday marketingbut what about Thanksgiving? People love a feel-good story, and Thanksgiving is the perfect time for it. In 2016, a grandmother in Arizona sent a text message to the wrong number, unknowingly inviting a stranger to Thanksgiving dinner. Although they both quickly realized the mistake, he came anyway. The couple […]
You can’t please everyone. Today, if you want to purchase something, it’s not hard to find what you’re looking for online or offline. Most businesses fall under a commercialized space, which makes them and their competitors’ offerings extremely easy to locate and interact with. Whether you’re looking for retail goods, financial services, or even technology […]
You set yourself up for success by finding the right niche for your restaurant. Whether you’re serving gourmet food in a fine dining establishment or flipping burgers next to the local university, there’s going to be an audience that works best for your business. By focusing on niche marketing, your restaurant will flourish. What is […]
Believe it or not, Christmas is just around the corner. That means marketing for Christmas is also just around the corner. It’s time to start thinking about the merry holiday and how you’re preparing your marketing for it. Festive marketing can bring a huge boost to your business when done effectively. According to the Office […]
Niche marketing is the process of promoting and selling a product or service to a specialized segment of the market. A niche marketing strategy involves recognizing a particular segment of the market and then target that segment by providing your products or services. Businesses set aside a large chunk of their marketing budget for this […]
On the surface, it’s an easy question to answer. Working with RIAs on their marketing strategy, we’re always asking advisors and executives to share their firm’s unique value proposition. Often the answer is articulated with confidence. “We offer truly comprehensive financial planning and wealth management services.” “We go above and beyond.” “We really understand our […]
Opinions expressed by Entrepreneur contributors are their own. ace marketers, we are always trying to stand out from the crowd. Enter: disruptive marketing. Think back to 20 years ago when Steve Jobs said that iPhones would replace computers. People didn’t believe him at the time, but I bet you are either reading this article on […]