LinkedIn has gained an extra level of assurance for advertisers, with the Media Ratings Council (MRC) granting accreditation on several of LinkedIn’s display ad metrics. After submitting to a voluntary MRC audit, LinkedIn’s processes have now been verified by the Council, meaning that LinkedIn’s measurement and reporting systems adhere to industry standards across several key […]
Let’s face it, planning an event can be tedious. Sticking to the allocated budget while ensuring every aspect of the event is taken care of is daunting. You have to look for a venue that’s conducive, coordinate vendors like audiovisual technicians, decorators, caterers, and also prepare your mind for last-minute changes. On top of all […]
If you’ve been working in digital marketing for a while, you’re no doubt aware of what all the various metrics and acronyms mean for your process. You know your impression versus your engagement data, your CTR from your CTA, you understand MER, ROAS, etc. But if you’re just starting out, that last sentence probably hurt […]
Building a successful business from the ground up is no small feat. However, scaling a business into a seven-figure enterprise is a completely different ball game altogether. According to a report, only 22% of startups have achieved true scalability in the last decade. So, how could these startups scale while others struggled to find their […]
We’re just past the midway point of the year, which means that it’s time to start planning your holiday campaigns, in order to maximize your efforts in the lead-up to the key spending season. And while it may feel a little too early to be mapping out your full campaign strategy, it’s important to note […]
TikTok has launched a new report which looks at the influence of gaming culture in the app, and the key trends that are driving engagement among TikTok’s gaming community. And with gaming content driving trillions of views in the app each year, it’s a massive element, which makes it worth digging into, in order to […]
Rebuilding Twitter’s perception among advertisers is a massive job, and new CEO Linda Yaccarino has only been in the role for a few weeks. And based on her initial plans to turn this thing aroundthere’s still a long path ahead for the Elon-owned social app. According to a new report from The Financial TimesYaccarino has […]
Word of mouth is one of the most powerful tools in marketing: According to Nielsen, 92% of consumers say that they’re more likely to trust personal recommendations about ads 74% of consumers Identify word of mouth as a key influencer in their purchasing decisions Millennials are 115% more influenced by word of mouth than traditional […]
Whether you’re a business owner looking to grow your brand or a marketing agency that wants easy access to some of the best writers in the world, WriterAccess is the solution. It has an easy-to-navigate design with advanced features to ensure you find the perfect writer or writing team. With WriterAccess’s features, you will be […]
The history of social media is a long and storied one. It’s bursting with pivotal moments like the launch of Instagram Stories, to that one time Zuck was on trial for Facebook privacy issues, to…honestly, let’s just look at the entire social media history timeline. So sit back, relax, and join us while we look […]