Opinions expressed by Entrepreneur contributors are their own. A strong patent can shield your inventions, deterring competitors and fast followers while boosting your market position. On the flip side, a weak patent can be a costly waste of effort for your team. It could also expose your enterprise into expensive lawsuits, undermining your competitive edge. […]
Opinions expressed by Entrepreneur contributors are their own. Innovation is everywhere, but making it big isn’t guaranteed. Understanding financial metrics and how they drive a business is crucial to running a successful business. Poor cash flow management can tank even the most exciting startups when expenses rise and there’s no liquidity. For startup founders, understanding […]
Opinions expressed by Entrepreneur contributors are their own. Brandformance is, as you may have guessed, a blend of branding and performance that has shifted the digital marketing paradigm. Previous schools of thought relied more on brand building, but this is only one side of the coin. The brand building tells your story and creates a […]
Entrepreneur attended BetterUp’s Uplift summit San Francisco on April 11, where renowned author and public speaker, James Clear, who is best known for his New York Times bestselling book, “Atomic Habits,” spoke about the key to building habits that stick. His book, which teaches people the importance of building better habits on a scaleable level […]
In the last four years, several events have transformed the way we generate, consume, and interact with content—from a global pandemic to the popularization of Artificial Intelligence. These changes have also been reflected in digital marketing and SEO strategies. Google’s recent updates seek to ensure that the algorithm aligns with the new user needs and delivers […]
Decoding Profit Margin: Key Metrics for Business Success Profit margin is a crucial financial metric that indicates the profitability of a business. It provides valuable insights into an organization’s ability to generate profits from its operations. In this article, we will explore the concept of profit margin, its importance, calculation methods, and strategies for improving […]
Market research is a growing multi-billion-dollar industry. Brands leverage market research insights to introduce customer-focused offerings and improve their experiences. From mobile-first surveys to social media analytics, researchers have access to a growing toolkit helping companies make data-driven business decisions. Here’s a breakdown of what you’ll find on this page: Market Research Industry Statistics Market […]
Marketing tech stack is always evolving. Marketing automation software enables improved efficiency with various features from customer segmentation to campaign management. What’s the marketing automation industry market size, what are the adoption rates of marketing automation and which benefits it brings to businesses? Continue reading as we’ll cover answers to these questions with these recent […]
Is TikTok going to get banned in the U.S. for real this time? Well, first off, it’s important to get the details straight. Earlier in the week, a bill proposed by Rep. Mike Gallagher and Rep. Raja Krishnamoorthi, aimed at addressing national security concerns posed by foreign ownership of social media apps, sought to push […]
This is a complete list of recent affiliate marketing statistics every marketer needs to know in 2024. So if you want to find data and facts on: Affiliate marketing spending Affiliate marketing adoption Affiliate marketing return on ad spend Popular affiliate networks You’ll love the list of up-to-date stats on this page. Here’s a summary […]