If you’ve been working in digital marketing for a while, you’re no doubt aware of what all the various metrics and acronyms mean for your process. You know your impression versus your engagement data, your CTR from your CTA, you understand MER, ROAS, etc. But if you’re just starting out, that last sentence probably hurt […]
Ginny Marvin, Google’s Ads Liaison, posted a Twitter thread with an explainer on Google Ads value-based bidding, VBB. Ginny wrote, “We’ve had lots of questions & heard some misconceptions about value-based bidding (VBB) recently. This week, I’ll be sharing info & resources about VBB & answering any questions you’ve got at the end of the […]
Opinions expressed by Entrepreneur contributors are their own. According to clutch, 64% of small businesses have a digital footprint on the web, and each is trying to win as many customers as possible. Moreover, thousands of businesses come to the web daily to make their mark. yes the digital market is nearly saturated, making it […]
This is my ninth year of full-time freelance writing, which I’d like to say makes me an expert at freelance taxes. However, the truth is that I learn something new every year — whether it’s how much to set aside for estimated taxes, what accounting software I should be using or what percentage of my […]
How to Create an Explainer Video That Wows People Sometimes your business idea or concept needs to be distilled into a very simple explanation that people can easily understand. And while there are plenty of ways to do this, explainer videos are especially powerful in today’s digital world. What is an Explainer Video? An explainer […]
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A view shows a burning police car during a protest against LPG cost rise following the Kazakh authorities’ decision to lift price caps on liquefied petroleum gas in Almaty, Kazakhstan January 5, 2022. REUTERS/Pavel Mikheyev Register now for FREE unlimited access to Reuters.com Register Jan 5 (Reuters) – Kazakhstan’s slow-burning government reform of a niche […]
Live-Action Video vs. Animated Video – An interview with Sheryl Chung from Explainer Videoly from Adam | October 3, 2021 The battle between live-action explanatory videos and animated explanatory videos has always been hotly debated. While some never tire of counting the goodies of live action, others strongly support the use of animated explanators in […]