Humor is a great way to engage people. It helps lighten the mood, brings a smile, and, if done well, makes your brand more memorable. But before we get into how we can add humor to emails, let’s lay some groundwork. Funny campaigns don’t work for every brand. You don’t want your medical provider or […]
Today, more than 330 billion emails will be sent worldwide. And again tomorrow. And the next day. And every day that follows. That’s twice as many emails every hour as people in the world. Marketers are responsible for a considerable chunk of that, with the email lists of many companies reaching into the tens and […]
Personalization, also known as one-to-one marketing or marketing to the individual, is an increasingly common tactic that marketers use to connect with their prospects and customers. In essence, it’s all about using the data you have about your customers to deliver a tailored marketing message. In this article, you’ll find tips to help you personalize […]
How do you keep the deals in your pipeline on track to become customers? ActiveCampaign gives sales teams everything they need to manage deals and identify qualified leads as sales opportunities. And it’s easy to stay on top of deals by sending direct one-to-one emails to a contact right from their deal record. This helps […]
As part of Postmark joining ActiveCampaignresearch was done to understand how consumers and businesses feel about transactional email and where transactional email can better serve audiences. With Postmark joining ActiveCampaign, transactional recipients will be able to reply to emails, a key pain-point surfaced in the research. Have you ever received an email from a brand […]
ActiveCampaign is highlighting a round-up of each month’s releases so you can continue to scale with a platform that’s scaling with you. What improvements and new features were released throughout March? Build B2B relationships that grow your business. Nurture unified sales experiences that build lasting customer relationships. B2B improvements include new engagement tracking for one-to-one […]
The ecommerce market is growing each day and so is the number of shops trying to catch customers’ attention. If you want to make your store stand out above the competition, it’s a good idea to take every single opportunity you have to impress and engage your customers. Let’s talk about turning your transactional emails […]
When should you hand leads from marketing to sales? Where does marketing get visibility into sales processes? How can sales improve prospecting to nurture more warm opportunities? Using automated one to one email as part of you sales engagement automation strategy helps ensure every insight is aligned. Marketing can help deliver truly connected customer experiences, […]
Twilio SendGrid reached a major sending milestone: 5 trillion emails! Let’s write it out (just because): 5,000,000,000,000 emails. That scale is hard to fathom. We get it. It feels like just yesterday we hit 3 trillion emails. It’s even crazier to imagine that we reached our first trillion emails back in 2017—8 years after Isaac […]
Creating HTML emails isn’t as hard as it sounds. You don’t need to be a developer, and you don’t really need to know how to code. If you’ve ever used a WYSIWYG (What You See Is What You Get) email editor, you’ve already created an HTML email. Each of the modules you drag and drop […]