Emails play a big role in how we communicate, but what happens when we send an email? The process of sending an email is similar to mailing a physical letter: through a series of steps, an organized system takes care of the envelope and drops it off to the recipient. However, with emails, the SMTP […]
Throughout the year, there are many opportunities to promote your online store– from new product launches, restocks of your best sellers, and sales events centered around the holidays, anniversaries, and more. email marketing is a great way to reach your audiences with relevant, personalized content that can help boost your sales, while also promoting your […]
Getting into the inbox should be a sender’s number one priority. After all, campaigns and emails can’t be effective if the intended recipients never see them. Still, at times, you may wonder: “Why are my emails going to spam? Wouldn’t customers want to see my high-quality offers?” Even the most experienced senders occasionally run into […]
Many of the emails that land in our inboxes are 2-dimensional, containing anything from regular text, to images, to GIFs. The thing is, aside from providing visuals, emails don’t call readers to act. An interactive email, however, is different. What is an interactive email? You may wonder: “What is interactive email, and how can I […]
Birthdays: some people love them, while others dread them. Regardless of how you feel about this annual reminder of passing time, for email marketers, birthdays are an opportunity to build relationships with customers. A common way to do this is with the birthday email, using automation and customer data to send subscribers a discount or […]
Whether your business is a seasoned, 500 employee organization, or a one-person show, email marketing is highly valuable. It’s also flexible and adaptable as your audience, methods, and business grows, and does a great job to get your message across to everyone in your audience. We believe in email so much, we decided to invest […]
Since Postmark joined the team at ActiveCampaignwe’ve been busy developing ways to connect the two platforms, and we’re excited to share the first big milestone with you: Introducing the Postmark App for ActiveCampaign. With the new Postmark App for ActiveCampaign, you can set up and trigger transactional emails from an automation, making it easier than […]
Abandoned cart emails are a nonnegotiable part of any ecommerce store’s marketing strategy. Or at least they should be. Why? Because of these eye-opening abandoned cart email statistics: Customers abandon over 77% of digital carts Abandoned cart email open rates hover around 43% Abandoned cart emails boast a nearly 9% conversion rate Those are some […]
Have you ever had your sales emails ignored? This can be extremely frustrating—it’s the business version of being left on read. Yet, many of us get uncomfortable at the thought of writing a follow-up email. Because if they haven’t replied, that must mean they’re not interested, right? While this might be true in some cases, […]
It’s nice to Spice up your marketing or transactional emails with a few images from time to time. Even if it’s just a logo, you’ll find it helps to add a touch of legitimacy to what you’re sending out. However, there’s no one way to do this. Do you link out to the image on […]