Email subject lines have one and one job only – to get your email opened. So, why do so many subject lines fail at that one job? There are many reasons (some beyond our control, like the sheer number of emails in the inbox we’re competing with.) So, what do good email subject lines look […]
In today’s fast-paced world, sending a single email may not be enough to get your audience to take action. That’s where follow-up emails come in. Whether you’re a marketer looking to convert leads into customers or a professional seeking a response from a client, following up can significantly improve your chances of success. In this […]
Welcome emails are one of the most effective automated emails you can send. In fact, their average click-through rates are about three times higher than those of regular newsletters. They work because they arrive right after someone has signed up for your newsletter – in the window of time when your new subscriber is most […]
At face value, automated thank you messages do two things: confirm the checkout process is complete and express gratitude. But thank you emails can do a lot more than that. With the help of ecommerce marketing tools, your marketing team can use these emails to engage loyal customers, cross-sell products, collect customer feedback, and more. […]
How many times have you been to a McDonald’s and heard them ask, “do you want fries with that?” after placing your order? That’s a classic example of cross-selling. Did you know this simple sales technique reportedly increases McDonald’s annual revenue by 15-40%? And the same technique can be deployed in online businesses. In your […]
Great email marketers are always finding ways to tell more compelling stories with their data. Stories, you ask? Yes, your data tells a great many stories that can help you, the sender understand what’s happening with your email campaigns. Are people registering too many spam complaints? Are my open rates changing? Why are so many […]
We’re taking it back to the basics to define a term that is super important to email deliverability but still seems to cause some mailers a bit of confusion: email bounces. What’s the difference between a hard bounce vs soft bounce? At SendGrid, we probably position soft bounces a little differently. We look at soft […]
Confirmations provide reassurance that reality lives up to your expectations. Think about how essential confirmations are in your everyday life. Imagine you book your dream reception venue for Saturday evening after your wedding. Months later, you find out your reservation is for Sunday—and the venue has no availability on the Saturday evening of your wedding. […]
A few months ago it was brought to our attention that spam emails containing inappropriate content are being sent out and that it appears they are coming from a Buffer-owned domain (buffermail.com). The emails are not coming from Buffer or from buffermail. In this post, we’ll do our best to explain what has been happening […]
At GetResponse, we take spamming seriously. Spam is annoying for the recipients, can contain malicious links, or be used for online scams, and in some jurisdictions, they are straight-up illegal. Businesses sending unsolicited spam emails risk seriously damaging their reputations, and their email deliverability can take a massive toll as spam senders are flagged by […]