Category Archives: SEM & SEO

Why Google Wants To Encourage Clicks To Publishers In New Search Generative Experience

there is a lot of concern other worry around the new Google Search Generative Experience and how that might impact traffic to content creators, publishers, site owners, and the web as a whole. I get that new things are scary, but I think the concern may be overblown. Why? It comes down to Google’s revenues […]

Glenn Gabe On Google Broad Core Updates

In part one with Glenn Gabe, we talk about Bing chat and Google Bard and also the use of AI-generated content, in part two we dig more into EEAT and how AI tools may replace us all. Now we move into Google broad core updates. Glenn actually called these updates Phantom updates before Google called […]

Google Exhibiting Fewer Local Pack Outcomes In Net Search

Google seems to be showing fewer and fewer local packs for various queries in the Google Search results interface. For the past few days or so, local SEOs have been noticing this trend and it is concerning them and their clients. Joy Hawkins posted about this in the Local Search Forums saying, “I’ve been tracking […]

Google Search Pronunciation Features Practice Function

Several years ago, Google Search added a search feature to help you pronounce words. Google Search back in 2019 added to that feature a way to practice your pronunciation directly in the search results. Now there is a “practice” button that will turn on your device’s microphone and let Google Search hear you as you […]

Google Analytics 4 Deadline Is Not Altering

Ginny Marvin, Google’s Ads Liaison, posted on Twitter the other day saying, “The deadline is not changing,” when asked about a rumor that the GA4 deadline was being pushed off. That rumor is not true, she said. Ginny Marvin warned, “Do not delay GA4 migrations.” She added that Universal Analytics “will stop processing data on […]

Google Bard Removes Waitlist, Good points Search, Maps, Lens & More Options

Google Bard had a bunch of updates roll out at Google I/O, which I did not cover the other day, because there was a lot of core search I had to cover. Google removed the waitlist for Bard, and added Google Search, Maps, Lens, and other search-related features to the AI ​​generative service. Oh, and […]

Google Says Invalid Schema Markup Would not Damage You

Gary Illyes from Google said that having invalid schema markup does not hurt your rankings or your site. He said the worse case, if Google cannot parse the markup, it won’t use it. Gary said this at the 10:56 mark into the SEO office hours video. Gary was asked, “Can it hurt to have schema […]

Google I/O Search Algorithm Ranking Update?

I am seeing signs of another Google search algorithm ranking update touching down over the past couple of days, which is why I am naming it the Google I/O Search Algorithm Ranking Update. This is not confirmed by Google but both SEO chatter and the automated tracking tools all show signs of an update. The […]

Google Search Generative Experience, Useful Content material Replace For Hidden Gems, I/O Google Replace, Bing Chat Fashions & Extra I/O

What a crazy week with Google I/O, where Search took the spotlight for the first time in a long time at the event. Google also may have rolled out an unconfirmed search ranking update around the same time as Google I/O. We had Google show off the new Google Search Generative Experience, and I did […]

Google Search Generative Experience – It’s All New AI Search Engine

Google announced a preview, a labs experiment, of its all-new search engine, it is calling Google Search Generative Experience. This is where Google brings in generative AI into the search interface and makes a search interface designed more for a youthful audience. I covered this in great detail on Search engine country so here I […]