Google Analytics (GA) is a great free resource that helps you stay on top of your website’s performance. But did you know that GA is also useful for monitoring your outbound emails? In this post, we’ll show you how to use Google Analytics email tracking to gain statistical insight into your campaigns. Plus, if you’re […]
Creating HTML emails isn’t as hard as it sounds. You don’t need to be a developer, and you don’t really need to know how to code. If you’ve ever used a WYSIWYG (What You See Is What You Get) email editor, you’ve already created an HTML email. Each of the modules you drag and drop […]
Modern artificial intelligence (AI) meets email marketing, the powerful communication channel that emerged in the 1970s. It’s like Siri and office teamed up. OK, jokes aside, AI has improved the way marketers and developers create engaging email campaigns. Because of this, email teams can now use AI to personalize content, predict engagement, choose optimal send […]
bring receiver to it open your email is the first step towards engagement. Once they’ve done that, you need to encourage them to take the action you want, such as: B. to register for an event or to make a purchase. So how do you know if your email is hitting that goal? One of […]
Using emojis in email marketing has always been a hot topic. Some argue that emojis stand out and grab readers’ attention, while others say that emojis look unprofessional and spammy. The jury has not yet decided, and you won’t find a universal answer for all of them. Our advice: if it feels right for your […]
Creating a new Twilio SendGrid email application can feel complicated. If you’re not an expert on email, all of the new concepts and jargon can be overwhelming. However, if you have a little bit of email knowledge and expertise, you might be tempted to dive right in. Our onboarding experts at Twilio SendGrid work with […]
Launching a website is a thrilling event. You’ve put in all the effort, and now you’re ready to reveal your treasures to the world! With drag & drop website builders, it’s easier than ever to create a beautiful consumer or client-facing foundation for your business. However, a website launch checklist still comes in handy to […]
Email marketing can be downright scary. In contrast to some other forms of communication, there is no “undo” button in the e-mail world. Fear can easily set in when you are ready to hit the big red “send” button on your subscribers. Are there any typos, broken links, etc.? Outside of the big red “Send” […]
This tutorial originally appeared on the Twilio blog. Landing pages are everywhere in modern business. They’re used when people offer a free giveaway in return for someone joining a mailing list, to sell a product or service, and as glorified resumes. Landing pages are a great solution for these kinds of business needs as they […]