The biggest question we get from potential and existing customers alike is, “What’s the difference between marketing email and transactional email?” There are a few ways to answer this question: Content and purpose: A transactional email contains information about an action the recipient has already taken, while a marketing email intends to drive the recipient […]
With phishing, spoofing, and fraudulent emails on the rise, recipients are increasingly suspicious of messages in their inboxes. They have good reason to be: 60% of Americans claim they or a family member have been scam victims. That’s enough to make just about anyone paranoid. To add another layer of email protection (and to build […]
The email unsubscribe experience is a crucial interaction between the sender and the recipient. If there’s any friction or confusion while a recipient tries to unsubscribe, this could mean trouble for your sender reputation and email delivery rates. Don’t worry. This post will describe how to streamline the unsubscribe process and provide some campaign ideas […]
As email marketers, we know the importance of holidays, which allow us to create timely, playful content that drives conversions. That’s why we spend so much time planning holiday email marketing campaigns. But as humans, we also know some holidays can be difficult. For example, receiving a deluge of Father’s Day marketing emails can bring […]
One of the fundamentals of maintaining and improving your email deliverability is understanding how your email program performs. This is done by monitoring event-level metrics and watching for deviations and trends in performance over time. We also know that healthy engagement drives a strong, positive reputation. That’s why senders must look for ways to continue […]
If email’s the baited hook, the email capture landing page is the sturdy and trustworthy line that allows you to reel in prospects to complete a desired action—eg, completing a sale, downloading an ebook, requesting a demo, subscribing to a newsletter, or something else. A catchy headline and a juicy offer may be enough to […]
Oftentimes organizations use a large number of SaaS applications. And with a large number of user accounts for their employees and customers, it can get difficult for both the end user and the organization—end users have to memorize different credentials for multiple applications and organizations have to support multiple applications, and securely manage thousands of […]
Know what’s better than spending thousands of dollars on new content? Getting your audience to create it for you for free. User-generated content (UGC), or consumer-generated content, is an up-and-coming marketing tactic gaining traction. In the history of the internet (and, really, the entire world), it’s never been easier to create content—and it’s also never […]
Achieving success in the inbox and across messaging channels is no small feat. With millions of messages sent every day, it’s hard to know if your marketing campaigns hit the mark. Deliverability Insights (now generally available!) and Messaging Insights help you get more from your email and messaging channels. We all know that data is […]
Often, you’ll hear affiliate marketing touted as a way to make money in your sleep. That’s because once the affiliate sets up a campaign, it can generate passive income for months and even years to come. For businesses, it’s a low-maintenance way to reach potential customers and increase sales. That sounds like a win-win. But […]