Businesses pay a lot of attention to marketing email performance to measure return on investment. But we often don’t monitor transactional emails in the same way. This could be because it’s easy to forget about these automated emails after you set them up or because you send them from a platform that doesn’t offer easy […]
You know the feeling: your skin tingles with excitement as the curtain rises on “Hamilton,” your pulse races as you cheer the home team from the stadium stands, or your body dives headlong into the ocean as your limbs mingle with the salty water. Humans are sensory creatures. We survive by interacting with our environment. […]
Let’s face it, email terminology can be really intimate. With so many acronyms and interchangeable terms, it’s hard to know what’s what. To help you make sense of it all, we’ve defined some key email delivery terms for you below. Allow lists: A list of trusted IP addresses and domains for which all mail is […]
Many of the emails that land in our inboxes are 2-dimensional, containing anything from regular text, to images, to GIFs. The thing is, aside from providing visuals, emails don’t call readers to act. An interactive email, however, is different. What is an interactive email? You may wonder: “What is interactive email, and how can I […]
Birthdays: some people love them, while others dread them. Regardless of how you feel about this annual reminder of passing time, for email marketers, birthdays are an opportunity to build relationships with customers. A common way to do this is with the birthday email, using automation and customer data to send subscribers a discount or […]
When it comes to knowing how to set up your Twilio SendGrid email account structure, there’s a lot to consider. And we take pride in creating a nimble environment where senders have the freedom to build their email platforms in many different ways. However, sometimes, this freedom and flexibility can become overwhelming, as there are […]
Given that inbound marketing returns an average 3x greater than outbound, you may be wondering: is email inbound or outbound marketing? The short answer is that it can be both. Whether inbound vs. outbound, on average, email marketing drives an average return on investment (ROI) of $36 for every dollar spent—higher than any other marketing […]
When you have a choice between reading a long block of text or watching a video, which do you prefer? Most people opt for video, which is why it’s one of the most widely used types of marketing media. In fact, 86% of businesses use video in marketing—you may be too. And while you may […]
Marketing emails get a lot of attention in our industry, thanks to creative design and carefully tracked metrics. But email notifications are equally (if not more) important to engaging your customers and growing your business. That’s because notification emails focus on customer retentionwith the goal of keeping recipients engaged with your business. Notifications are highly […]
We all know the benefits of email, but we should also be aware of the risks. The biggest risks include bad actors who try to take advantage of the potential vulnerabilities of email systems to infiltrate them with phishing attacks, malware, ransomware, and more. That’s why email defenses are always getting stronger: to protect recipients […]