AI based mostly electronic mail advertising and marketing | Twilio SendGrid

Modern artificial intelligence (AI) meets email marketing, the powerful communication channel that emerged in the 1970s. It’s like Siri and office teamed up.

OK, jokes aside, AI has improved the way marketers and developers create engaging email campaigns. Because of this, email teams can now use AI to personalize content, predict engagement, choose optimal send times, and ultimately increase conversions. It’s pretty nifty stuff.

But we overtake each other. Let’s step back and define AI-powered email marketing – then we can dive into all the things you can do with it.

What is AI-based email marketing?

AI-based email marketing is a form of machine learning. In an email program, it’s the rules and processes that allow programs to analyze hundreds or thousands of inboxes so marketers can create better, more personalized content for subscribers.

AI can help email teams understand deep insights such as:

  • Which subject lines perform better
  • At what times recipients open emails
  • What is the optimal frequency for sending emails
  • When to send an abandoned cart email
  • Which new segments to include in your email list
  • How recipients interact with your emails
  • How to personalize future content to better engage subscribers

In short, AI can help email teams know what type of email to send, to whom, when, and how often. However, AI does not replace marketers or developers, but rather helps to streamline their processes and analyze (and use) big data in real time.

4 AI for Email Marketing Benefits

AI is a game changer for email marketing teams, whether you’re a team of 1 or 100. Here are some of the benefits of using AI in your email program:

1. Personalization

AI learns about each of your customers: their history, engagement behavior, interests and habits. It then uses that information to determine which product recommendation, discount, or freebie will resonate best with each recipient on your list.

So if someone visits your website and browses a specific selection of items, the AI ​​can email that prospect again if they abandon their shopping cart before checkout. It knows what items they’ve been looking at and lets them know if the price has changed, discounts have been applied, or the item is about to go on sale.

This level of personalization goes beyond adding a person’s first name to an email. It interacts with them based on their behavior and increases their chance of becoming a customer.

2. Efficiency

Humans can do virtually anything you ask your email marketing AI to do — it just takes a lot of time. Email automation and AI optimizations allow your email marketing teams to focus on problem solving and big-picture solutions, rather than selecting individual send times or sifting through product recommendations to send to a single customer on your 200,000 – List to send.

AI also analyzes the performance of your email programs and customer behavior in real time, which means you can use data from yesterday’s email campaign to inform tomorrow’s sends. And you can accomplish this without a team of dedicated data scientists constantly trawling through your analytics for email optimization insights.

3. Optimization

AI can also help your email program, even if your program is already crushing it. When optimizing an email, the AI ​​makes tiny changes that add up to make a big difference. For example, AI can help optimize your email program by:

  • Adjusting airtime to better align with customer behavior
  • Recommend a different subject line that is likely to get a higher open rate
  • Segment your audience to increase the likelihood of engagement and conversion

4. Automation

You and your marketing team aren’t always at your computer when a customer needs help or an email recipient is added to your email list. Nor should you manually guide customers through a journey that AI can guide them.

AI-powered email automation can help you send the right content to the right recipient at the right time. It can use pre-made texts, promotions, links, and blog post snippets to engage your audience without human intervention.

Plus, your AI-powered email campaigns will continue to improve themselves by consuming data and making changes. So if an automated email isn’t performing well, the AI ​​will adjust future campaigns to improve content, timing, or promotions.

AI for email marketing tools

Twilio SendGrid has developed several AI-based email marketing tools to improve the email experience for senders and recipients alike. Here are some of those tools:

  • Email Validation: Our real-time API scans your list to detect and prevent invalid email addresses and creates a clean list that reduces your bounce rates and improves your deliverability. The email validation tool also helps users to enter their correct email address the first time, avoiding typos and lost leads.
  • Neural Protection: Our neural protection increases your deliverability rates by identifying risky shipping patterns. The AI ​​monitors your sending behavior and examines outgoing messages to identify ways in which they could damage your reputation with incoming mail service providers (ISPs). It also intelligently clocks your sending and schedules retries for each ISP (as needed) to ensure maximum inboxing with each provider.
  • Insights into deliverability: Our AI scans your real-time metrics and email performance to provide recommendations and actionable insights. This dynamic e-mail advice will help improve the deliverability of your e-mails and increase the overall success of your e-mail program.

Explore the Twilio SendGrid email API

Interested in trying Twilio SendGrid and our AI-based email marketing tools? Sign up here to get a free account to start. It only takes a minute to get started – no credit card required.

Don’t worry about scalability either—we send over 100 billion emails a month, and all of that email data helps improve our tools. Learn more about our email API here.

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