If you’re looking to drive traffic to your website, Microsoft has unveiled three predictions for product categories in the new year. If you’re looking to leverage these trends, we have some advice on how — and when — to do so. The three product categories Microsoft is keying on are: Natural or organic food and […]
Microsoft is testing the AI chat bot feature at the top of the Bing Search results. We have seen the let’s chat feature from Bing for a while now but not at the top, featured snippet area. Khushal Bherwani spotted this and posted a video of it in action – with some calming music in […]
Microsoft Bing seems to be testing animated ads in the Bing image search interface. The ads look like an interactive banner ad of some sort, based on your query. Frank Sandtmann, a German-based SEO, sent me a GIF of this in action. Please note that I cannot replicate this but here is the GIF that […]
Microsoft Advertising announced a few upgrades to the Google Ads Performance Max import tool before the holiday season. Most of it is around importing Performance Max campings that use a Merchant Center but not all. Now the import tool will import from Google Ads Smart Shopping Campaigns and Local Inventory Ads. Plus, Microsoft is testing […]
Both Google (Alphabet) and Microsoft (Bing) have announced earnings last night and both companies are down over 5% in pre-marketing trading after the news. Google’s ad revenue was up only 4.2%, while Microsoft’s search ad revenue, mostly from Bing, seemed to be up way more, at 16% – year over year. Google Search ad revenue […]
Microsoft Bing is testing a new feature in Bing Search in the news section of the search results. The feature is titled “more on this topic from” and it shows a list of news publication’s logos that you can click on to see more news from that specific publication. I tried to replicate this but […]
Fabrice Canel updated us the other day that now half of all crawling Microsoft Bing does is over the new BingBot user agent. About a month ago, it was 20%, then two months prior to that it what 5%. So it seems things are moving faster to upgrade fully to the new BingBot. Fabrice announced […]
Microsoft Bing is testing background colors for the sitelinks section of the search result snippet. I am not sure I like this look but it does indeed make the sitelinks stand out a lot – what do you think? I was indeed able to replicate this but it was first spotted by Khushal Bherwani on […]
Microsoft Advertising announced a lot of new features today including the ability to import from Pinterest, Google Import to for Performance Max campaigns, Microsoft Advertising Editor support for multimedia ads, cruise ads, tours, and activity ads now available, and subdomain support for dynamic search ads. (1) Pinterest Import – you can easily import campaigns from […]
Microsoft Bing is testing a carousel format and user experience for the people also ask. Normally we will the people also ask in a list view, but the carousel test gives you the question and answer immediately. Here is the carousel format for the people also ask as spotted by Frank Sandtmann, a Germany-based SEO: […]