Adding and retaining new clients remains a top priority for most CPAs and accountants. Niche marketing remains the most effective strategy to do so. This has become even more apparent since the pandemic. Clients in every industry have been impacted and…
The opinions of entrepreneurs’ contributors are their own. Consumers and marketers have seen a significant upward trend in video content over the past few years, but what does that trend look like in practice? A current report by Hubspot highlights some key figures: 85% of business people use video as a marketing tool, compared to […]
What makes your business different from others? Can you articulate why your customers have chosen you over your competitors? These answers come easily when you know your customer and market the solution to their problem. Standing out in a sea of competition. Define your unique selling proposition. Identify your prospective client’s pain point. Create a […]
The opinions of entrepreneurs’ contributors are their own. The world is still staggering over the effects of Covid-19 as many companies count their losses. Corporate brands are badly affected as most of them have a stationary structure. The start of the Covid-19 vaccinations is the long-awaited light at the end of the tunnel and companies […]
Advertising and consumer reach made a permanent shift in 2020. The normal methods for reaching consumers had to pivot to meet consumers where they were, which was at home and online. So how did this change marketing strategies? Last year, the number of people who used social media passed the 3.8 billion mark. TikTok took the […]
What You Need to Know Establishing a niche is the way for financial advisors to stand out in a sea of sameness. A focused message will make you a center of influence in your niche, making it easier to build an audience. Making clear who you are and whom you serve will make it easier […]
Home Business Magazine Online Many companies focus on social media marketing, however Bulk Email Marketing shouldn’t be overlooked. Bulky email marketing campaigns can cost very little and can target the right people in your audience to make a purchase. With the right amount of planning and design, the emails you send can increase your business […]
The Adventure of the Seas in Freeport Harbour. Photos: Derek Carroll By DENISE MAYCOCK Tribune Freeport Reporter dmaycock@tribunemedia.net A SENIOR tourism official in Grand Bahama said they are focusing attention on niche markets to boost the island’s tourism sector. Steven Johnson, general manager of tourism on GBI, said Grand Bahama has Boating, Diving and Romance, […]
The opinions of entrepreneurs’ contributors are their own. Video marketing is changing the way Companies Reach and interact with customers. And it’s here to stay Not just 68 percent of marketers say videos are one better return on investments than Google Ads, but 54% of consumers want to see it More videos from their favorite […]
During the height of the pandemic, people have been confined in their homes. Between bingeing TV series and adapting to the disruption of the lockdown to our everyday lives, at-home consumers have been consuming more content than ever. Mikkel Høimyr, Head of Marketing at Shakr, noted that some of the most successful brands during COVID-19 […]