Opinions expressed by Entrepreneur contributors are their own. over the past decade, selling franchises has become an extremely competitive business, and any advantage that one brand can develop, cultivate and deploy can make or break annual sales goals. Now more than ever, video marketing and production is beginning to fill that void. According to an […]
Home Business Magazine Online Interview with digital marketing expert Tara Lassiter After 12 years of modeling on the QVC channel, what is a model to do? Tara Lassiter decided to trade fashion modeling for funnels. Tara found that by launching an online business with the help of funnels, this helped her escape what she calls […]
People don’t just randomly buy whatever they see or like. There’s a process we all go through before we swipe our credit card or click the “order now” button. Sometimes it takes days, weeks, or months for us to make these decisions. Other times it’s the exact opposite. We make up our minds almost in […]
With millions of searches made daily, Google is one of the best places to invest your paid marketing dollars. Not only does the platform let you reach millions of users around the whole world, but it also promises a pretty decent return on investment. Data shows that Google Search and Ads can get you an […]
Every business needs leads, no doubt about that. Customers churn, bills and expenses don’t. If you want your business to grow, you need to make sure that new leads that turn into paying customers come in regularly. In this post, I’d like to share with you a proven method that’ll help you achieve that. It […]
Every marketer knows that finding new customers today is a multi-step process. It requires several touchpoints and channels, each an opportunity to connect and interact with potential audiences, warming them up until the point of conversion. In fact, the average customer journey from awareness to relevance has no less than 12 touch points. The customer […]
Do you like TOFU? I’m not talking about that jiggly bean curd stuff, I mean “Top of Funnel” content. Sure, you do, because it’s the first step of every successful Instagram sales funnel… Plus, you’re reading this right now. Instagram can be your all-in-one sales funnel, as long as you set it up for success […]
Businesses that don’t attract leads and convert them into customers don’t survive very long. Data from the United States Bureau of Labor Statistics indicates that 70% of private businesses close before their fifth year. We’ll never know the full reasons behind why each business fails, but we do know that 20% of failed startups cite […]
Brands of every size and industry saw their marketing budgets decrease after the COVID-19 epidemic in 2020. Many brands had to halt or reduce their brand awareness campaigns as a way to cut costs. The brands refocused their resources and bandwidth on engaging existing customers, rather than trying to win new ones. Because they inspire […]
I recently bought a new cell phone. My customer journey was pretty normal. I researched different devices, watched some product videos for each model, read a ton of reviews, and compared prices. Throughout the funnel, of course, I was the target of some pretty aggressive remarketing from the various websites I visited. In most cases, […]