B2B marketers have many responsibilities, but chief among them is reaching and connecting with potential buyers, AKA building a list of leads for your sales team. A few decades back, this was more straightforward but less effective. You either ran an ad in the paper, picked up the phone, or went door-knocking in your local […]
Have you ever been so immersed in a great movie or show that you lose track of time? That’s the power of great storytelling. But how do you leverage the attention-grabbing power of great storytelling and apply it to drive more sales? Let’s discuss why you should use storytelling techniques in your marketing, even if […]
Have you ever been so immersed in a great movie or show that you lose track of time? That’s the power of great storytelling. But how do you leverage the attention-grabbing power of great storytelling and apply it to drive more sales? Let’s discuss why you should use storytelling techniques in your marketing, even if […]
If you are a digital marketer, you might be aware of most of the channels that we have available to drive our results. We can use them to reach different audiences at different times and stages of their journey. But there are some people saying that email is dead, right? And what if I say […]
Payments are a crucial component of all businesses. After all, every company has to earn money to survive. A payment service provider (PSP) is there to help companies make accepting payments as easy as possible. They allow businesses to offer a wide selection of payment methods quickly, take care of the entire payment process, and […]
30-second summary: B2B conversion funnels are long and unpredictable, and your SEO strategy should reflect that Because it takes several touchpoints for a buying decision to be made, a B2B SEO strategy should focus on both informational and commercial phrases Brand-driven search is crucial for your conversions because B2B customers tend to carefully consider all […]
Everyone has their own workflow for creating social media content. In Scripture, authors who plan their action in advance are referred to as “plotters,” while others who fly past the bottom of your pants are called “pants”. Regardless of your style, when it comes to social media content – personally, I’m more of a plotter, […]
Are you ready for the two biggest shopping days of the year? Preparing for Black Friday and its online counterpart Cyber Monday is an incredibly important part of marketing for your brand. After all, you don’t want to miss out on the potential sales and revenue opportunities that these days can bring to your business. […]
Even if you’ve seen only a few posts on Instagram or TikTok, you’ve probably come across the term “link in bio”. It shows up everywhere from your favorite brand’s product posts to the latest snapshot of your # CottageCore account that you follow. But what does “Link in Bio” actually mean? Why do people always […]
Studies show that 1 in 10 purchases are now made on social media, a clear indication that new digital touchpoints are emerging for online holiday shopping. Mobile platforms are said to be the biggest driver on social media purchases, with 57% of consumers confirming that they have bought a product on social using their phones […]