Little is more captivating to people than themselves. On social media, people spend up to 80% more time talking about and referencing themselves than any other subject. This makes sense when you consider that neurologists are discovering that our brains code information differently when it focuses on the self. This is what self-referential marketing is […]
The other day, Google Ads Liaison, Ginny Marvin said that audience signals are used to only “jumpstart” your Performance Max campaigns. It turns out that Google Ads may continue to use these signals to inform Google’s systems over the campaign lifecycle. Let me share the tweets on this and then Greg Finn’s follow up with […]
Ginny Marvin, the Google Ads Liaison, confirmed on Twitter that “standard shopping campaigns will be supported for the foreseeable future,” she said. This comes after some Google Ads reps are reportedly saying that standard shopping campaigns will be going away soon. Of course, the definition of “foreseeable future” means “at a time that is not […]
Google Ads can now automatically apply recommendations at scale, also Google Discovery campaigns now support recommendations and Google added more tools for your video ad campaigns. Auto Apply Recommendations Google Ads now allows you to automatically apply recommendations in Google Ads manager accounts. Google says that “this makes it easier for you to manage and […]
Welcome to the wonderfully automated world of Target CPA bidding – an ingenious way to optimize your campaigns’ performance, while maximizing your conversions at a lower cost per acquisition (CPA). This game changing smart bidding technology has seen a meteoric adoption rate as of late, and it’s not surprising in the least. When run effectively, […]
google has released a set of new tools and features to help advertisers when Google existing and future Smart Shopping campaigns and Local Campaigns get replaced by Performance Max campaigns. This includes a new migration tool and API migrations. As a reminder, in July 2022, existing and future Smart Shopping campaigns will begin automatic upgrades […]
Ah, the holiday season – the time of year everyone who sells online has been impatiently waiting for. If there’s time to dazzle your audience, it’s definitely now. While there are many ways you can impress your customers, nothing beats a stunning holiday newsletter. To help your holiday emails stand out in the crowd (and […]
Home Business Magazine Online Most marketers ask what digital marketing strategies use them, and they will likely say SEO, Content Marketing, or Paid Advertising. There’s nothing wrong with these strategies except that we all apply them and tire potential customers. You will find the same story everywhere. Without a differentiator, prospects can easily review you […]
A new feature has been introduced for Google Ads video campaigns: Advertisers can now showcase their products to all sub-types of video campaigns, including awareness and consideration. This is great news for YouTube advertisers and it will also help those using videos on other platforms through Google Ads. The new function opens a Opportunity to […]
When you run a business, you know that an excellent product or service cannot be sold if the marketing campaign is ineffective for it. Effective marketing is the pipeline that will help you reach your audience – those who are ready and able to buy your product or service. Effective marketing generates sales and helps […]