In part one, we learned more about Christine Zirnheld, aka Shep, the Digital Marketing Manager at Cypress North and a co-host on Marketing O’Clock. We also spoke about her being a PPC hypocrite specific with broad match and its powers, in some cases. In this part, we talk more about the powers of Performance Max […]
Google has begun rolling out the helpful content update on Thursday, August 25th. Many SEOs say they are not concerned about this update. Google also seemed to release some sort of update on August 24th. Google Search Console’s video indexing report is now live for all. Google said it will deprecate the international targeting report […]
Google Ads announced that Google will start the process of automatically “upgrading” accounts to Performance Max for Local campaigns. Automatic upgrades will gradually progress and finish in September for most advertisers. As a note, performance max campaigns has been available to all advertisers since November 2021 and a beta launched October 2020. Google started this […]
Google Ads announced that Google will start the process of automatically “upgrading” accounts to Performance Max for Smart Shopping campaigns. Automatic upgrades will gradually progress and finish in September for most advertisers. As a note, performance max campaigns has been available to all advertisers since November 2021 and a beta launched October 2020. Google said […]
Google announced Several new features for your Performance Max campaigns in Google Ads. Some we covered before, like the new Location targeting controls other diagnostic insightsand others like seasonality adjustments, optimization scores, data exclusions, and new explanations we have not covered yet. Seasonality adjustments Seasonality adjustments are now available and are designed to help you […]
Instagram’s 1.28 billion users spend roughly 11.2 hours per month on the platform. And 90% of users follow at least one business on the platform. But sometimes, your regular brand content isn’t enough to stand out. That’s where an Instagram campaign comes in. Instagram marketing campaigns can help you achieve a specific objective over a fixed […]
I don’t know about you, but I love summer. From flip-flops and shorts to barbecues, summer is my jam. But it’s also the time of year when a lot of consumers check out. Maybe they’re on vacation in the Caribbean, off the grid backpacking through the Sierra, or outside playing in a soccer league. Whatever […]
Have you ever run a Google video ad campaign? This is one of the most cost-effective ways to build brand awareness and reach new audiences. If you want to get your content seen by more people more quickly, then a video ad campaign is definitely something to consider including in your tactics. Now what was […]
Mother’s Day is coming up on May 8th (in the US and Australia), which means that you only have a matter of days to make your pitch to Mother’s Day shoppers, and maximize your sales for the event. Lucky for you, many Mother’s Day shoppers wait till the last minute, and if you’re trying to […]
Little is more captivating to people than themselves. On social media, people spend up to 80% more time talking about and referencing themselves than any other subject. This makes sense when you consider that neurologists are discovering that our brains code information differently when it focuses on the self. This is what self-referential marketing is […]