June 1, 2023 – 1 min read Attention marketers, it’s time to take your video ad campaigns to the next level! TrafficStars is giving you a chance to up your video ads game with a limited-time promo that’s too good to ignore. Spend at least $1000 on video ads between June 1st and June 30th, […]
A few days ago, I wrote to article About the new AI tools introduced by Meta to streamline ad creation and increase campaign performance. After 12 days, it was Google’s turn to announce its new features that, no doubt, have the potential to revolutionize the way we advertise from now on. The news was announced […]
I went to Menachem Ani’s office, JXT Group, to chat all things paid search. We first spoke about he first got into the Google Ads business, he was doing Google Ads since the early times. He started in the space doing ads for eBay listings, using Froogle and Google AdWords in 2003. We then went […]
At some point in your marketing career you will need to write a marketing email to promote material or sell a product. You will spend hours writing the best text and the most striking subject. Send the email and…nothing happens. Incidentally, it may happen that the email is flagged as SPAM by dozens (or hundreds) […]
Eager to get started with email automation but don’t know where to start? You’re not alone. That’s why we’ve provided some real-life email automation examples to get your brain juices flowing. Email automation is a hot marketing tool that’s proven to boost user experience, sales, lead generation, and more. But you may be thinking, “How […]
From social media to Google searches, there are many ways for shoppers to interact with your brand. So, you can’t just stick with a single platform. In fact, Twilio Segment found that 67% of buyers want to interact with a retail business on a variety of platforms. In other words, you have to maintain a […]
Automated email follow-up campaigns are an essential marketing tool to help businesses stay connected with their prospects and customers. Automating the process can save time, improve communication, and ultimately boost your bottom line. In this post, we’ll explore the benefits of automated email follow-ups, how to create an effective campaign using ActiveCampaign, and share some […]
Email is one of the most effective digital marketing channels for businesses to nurture customer relationships and generate more leads and sales. However, marketing in the B2B industry is unique since the sales cycle involves multiple stakeholders who all have a say in the final purchase decision. Therefore, how you set up email marketing campaigns […]
In part one, we spoke about who Sam Michelson is and his business development techniques. In part two, we dive into CRM software and how they use it, including looking at a new piece of software for partner management. They use software for client task management but said they really need good partner software. Sam […]
You know how to communicate with customers in the information age: SMS, social media, and above all, email. Email communications inform customers about promotions and get them interested in new offerings from your brand. It’s relatively easy to deploy, affordable, measurable, and effective at fostering long-term engagement. Mass emails (or bulk emails) are the primary […]