Mark Saltarelli and I spoke about his history and about B2B digital marketing in part one; it was super interesting, so make sure to listen to that. In part two, we talk about customer misses, structuring campaigns, and data. We dove into some examples of what a typical B2B customer misses with this, and he […]
Mark Saltarelli used to work at Cypress North for a couple of years but wanted to go in-house and joined Order, a later-stage startup. We spoke a bit about his history in digital marketing, first working at Toast, then FullFunnel, then Cypress North, and then where he is now at Order. We spoke a bit […]
Customers often ask us: “How can I use GetResponse to promote my business?” We’ll start by sharing other customers’ success stories for inspiration, and we’ve also decided to show you how our Marketing Team uses GetResponse to promote and educate about, well, GetResponse. In this article, I’ll talk about how we run webinar marketing campaigns. […]
Convincing someone to buy from you during that very first contact is a challenge. This is especially true in the B2B world, where the buying process usually takes longer, is more complex, and involves multiple stakeholders. That’s why marketers came up with the concept called lead nurturing, where instead of going for the big “yes” […]
November 3, 2022 – 6 min read advertisement Are you tired of brainstorming new ad ideas that never go anywhere? If so, you’re not alone. Advertisers are always on the lookout for fresh, new ad creatives that will help them boost their campaigns. However, coming up with new ideas can be a daunting task, especially […]
When I said I was going to write about Snapchat, a friend asked me: “Do people still use Snapchat?” Well, according to the company’s third quarter 2022 earnings reportthey reported 363 million daily active users in the period, an increase of 57 million, or 19% year-over-year. Yes! Maybe you weren’t prepared for this news? That’s […]
We’ve all been part of the rush to figure out gifts for family and friends as the end of the year approaches. Many companies even recommend starting holiday shopping months in advance to avoid shipping delays or out-of-stock notifications. The holiday season often means a busy time for brands — and that’s what events like […]
Michael Kerr spotted a new Google Ads test that lets you click a button to turn on broad match keywords across your whole domain. That set fear into the ads community where they thought Google might do away with match types completely. Google clarified this is a limited test and match types are not going […]
Back to school? Back to business! in 2022, back-to-school retail spending was expected to reach close to $40 billion in the US, or an average of $864 per household. The back-to-college industry is even bigger, with forecast spending of nearly $74 billion, and average household spend of $1199 for college-related products. It’s not just school […]
Coming soon! Product catalog empowers you to connect your entire store offering to your marketing automation strategy. Sync your product offering directly from your store Leverage product catalog as an extension of your store to bring all your product data into your customer automation experience strategy. ✔️ Inventory ✔️ Fire ✔️ Fire ✔️ Color Create […]