Five digital advertising and marketing methods that can fire up your campaigns

Home Business Magazine Online

Most marketers ask what digital marketing strategies use them, and they will likely say SEO, Content Marketing, or Paid Advertising. There’s nothing wrong with these strategies except that we all apply them and tire potential customers. You will find the same story everywhere.

Without a differentiator, prospects can easily review you and be content with your competition. So how can you stand out from the crowd? What can you do to generate a stir and re-interest your customers?

Here are five digital marketing strategies you can incorporate into your strategic plan to shake up these campaigns.

Digital marketing strategy No. 1: Collect and use data

Data offers a 360 ° view of your sales and marketing activities so that you can identify growth opportunities and weaknesses. Because data is factual, your decisions are not based on intuition or guesswork, but on what actually works. How can you use B2B data to increase sales?

• Use B2B data for lead generation. Most marketers are so busy generating leads that they don’t consider the relevance of those leads. It is possible to generate a hundred leads every day, but the question you need to ask yourself is, “How many are likely to convert?” Historical data can help you identify and predict audience behavior so that you can keep an eye on audiences who are more likely to convert.
• Use B2B data in research and analysis. From risk analysis to market growth to product development and competitive analysis, data is beneficial in helping companies make research-based decisions. By analyzing data, you can determine where your business is, where you want to be, how you got there, and what your competition is doing. Your results can help you add new services, improve operational efficiency and customer service, or optimize marketing campaigns. These initiatives are aimed at providing better value to your customers and potentially increasing sales.

Digital marketing strategy #2: Remarketing

People leave processes for a variety of reasons. Something or someone is getting their attention, the cost is prohibitive, or they do not have enough information to proceed. How do you bring these visitors back to complete the process? Of course, through remarketing. According to a study, remarketing can convert up to 50 percent of traffic. That’s a lot, if you ask us and you have no plan to win back previous visitors, you will lose revenue.

You can try the following remarketing strategies:

• Build remarketing lists to target users at every stage of the sales funnel. The aim is to promote them with relevant campaigns based on their positions along the consumer journey.
• Create new landing pages. Avoid sending visitors to the same page they were last on as they didn’t convert on that page. Provide new landing pages with more information to help them make a purchase.
• Coordinate new target group profiles with existing customers. Show similarities between audiences and the customers already included in your books to get an idea of ​​interests and behaviors.
• Develop action-based rules to move users down the sales funnel. People visiting your product / service pages can be automatically added to a remarketing list where you can entice them to come back and buy. Those on the abandoned cart remarketing list can be encouraged to come back with limited time offers, discounts, or great product features.

Photo by RODNAE Productions from Pexels

Digital marketing strategy #3: Create lead magnets

Lead magnets are attractive free downloads that provide potential customers with highly relevant information in exchange for their contact information. Lead magnets enable you to recognize real visitors to your website and interest in your products / services. They also help build your brand’s value and establish your authority as a helpful resource for buyers.

Examples of lead magnets include product demos, instructional videos, e-books, case studies, white papers, downloadable guides (templates, checklists), and webinars. If you create lead magnets that target users’ searches, your content will be more likely to show up in search results. This helps increase awareness and attract new visitors.

How do you make effective lead magnets?

• Be precise. Generalized lead magnets seldom address the specifics customers are looking for and reduce their overall value. Limit yourself to topics that you can fully cover to convert more leads.
• Create easy-to-understand and visually appealing lead magnets. Use shorter paragraphs, add bullet points, and break walls of text with pictures.
• Make them actionable. Have your lead magnets deliver something workable. Whether it’s a checklist or a guide, users should get everything they need to act right away.
• Show thought leadership. Meet your visitors’ expectations by delivering content that is factually correct, demonstrating your expertise on the subject, and instilling trust.

Digital marketing strategy #4: Cold calling

Most sales teams focus on making as many cold calls as possible, but few stop to evaluate the effectiveness of that campaign. According to saleshive.com, a leading B2B cold calling agency in the United States, lets you track calls to see what’s working, what’s not, and areas that need improvement for better returns.

Here are tips to help you monitor your cold calling strategy:

• Look at the volume of closed records. By closed we mean the number of calls that you marked as “won” or “lost”. It enables you to check productivity and performance.
• Measure the calls that convert to sales over a period of time to determine the efficiency of your sales calls.
• Check your ability to qualify contacts. What if you can’t reach a prospect? Is there a plan to leave a voicemail or email follow up? How do you deal with prospects who are not interested?
• Monitor your average turnaround time. Time spent on calls can indicate the quality of the sales pitch. A short turnaround time can be a sign of poor quality calls that you can’t pique the prospect’s interest. A long turnaround time can indicate that there is too much talking instead of focusing on providing certain information, or a lack of closing skills.
• Analyze the quality of the call. Are interested parties satisfied with the information received? Randomly review conversations with customers to see if your opening line and information shared are delivering the desired result.

Photo by George Milton from Pexels

Digital marketing strategy #5: Record podcasting

This marketing discipline is rapidly growing in popularity with customers. Up to 74 percent say they use podcasts to learn new things. It’s an excellent platform to train audiences at different stages, maximize brand awareness, and showcase thought leaders.

Best practices include:

• Consistency. Start podcast may sound exciting, but do you have the topics and the stamina to maintain this dynamic even after six months? The ability to keep going is what sets you apart from the competition.
• Define your intended purpose for the podcast. Make sure that the topics covered revolve around this intention. Send your guests an overview of the discussion and encourage them to listen to an episode or two to get a feel for the podcast series.
• Get a full guest roster in advance so that you can post new episodes regularly. If you’re struggling to find guests initially, consider finding knowledgeable staff on your team or willing customers.

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