Tag Archives: signals

SEM & SEO

Google Says Rating Signals & Components Are Like Gas, Whereas Programs Are The Machines That Use The Gas

Posted on by admin
06
Feb

Danny Sullivan, the Google Search Liaison, gave a good analogy of the differences between ranking systems, ranking signals and ranking factors. He said signals and factors are the same, the “signal/factors are like fuel; systems are the machine that uses them,” Sullivan wrote. Danny Sullivan explained that at Google, “We use signal and factor fairly […]

Continue reading →
Social Media Marketing

LinkedIn Expands Engagement Alerts to Higher Personalize Consumer Feeds

Posted on by admin
24
Aug

Have you noticed a change in your LinkedIn engagement of late? Maybe you’re seeing more posts from the same people repeatedly, or you’re getting fewer notifications? There’s a reason for that. As outlined by LinkedIn expert Richard van der Blom, LinkedIn’s been tweaking its algorithm and notifications of late, which has significantly altered some aspects […]

Continue reading →
Content Marketing

In a sea of indicators, is your on-page on-point?

Posted on by admin
01
Nov

30-second summary: Content managers who want to assess their on-page performance can feel lost at sea due to numerous SEO signals and their perceptions This problem gets bigger and highly complex for industries with niche semantics The scenarios they present to the content planning process are highly specific, with unique lexicons and semantic relationships Sr. […]

Continue reading →
SEM & SEO

Can No-Listed Pages With Canonical To New Page Cross Google Alerts?

Posted on by admin
29
May

Kenichi Suzuki asked Google’s John Mueller an SEO question that got an interesting response. The question was “I’m curious about this thread. If page A has noindex and rel=canonical pointing to Page B, are the signals of A transferred to B?” John replied, “I don’t think that’s defined.” Here are those tweets: I don’t think […]

Continue reading →
SEM & SEO

Google Says Audience Alerts Assist Jumpstart Performance Max Campaigns But Proceed To Inform

Posted on by admin
17
Apr

The other day, Google Ads Liaison, Ginny Marvin said that audience signals are used to only “jumpstart” your Performance Max campaigns. It turns out that Google Ads may continue to use these signals to inform Google’s systems over the campaign lifecycle. Let me share the tweets on this and then Greg Finn’s follow up with […]

Continue reading →
SEM & SEO

Google says buttons should not hyperlinks and subsequently should not used for crawl or hyperlink alerts

Posted on by admin
22
Oct

Google’s John Mueller was asked if the button attribute is treated like a link attribute. The answer was a resounding “no”. John continued Twitter “Buttons aren’t links and inherently don’t have URLs attached to actions, so we wouldn’t use them for crawling or anything else.” Yes there is Button tag or attribute, but it’s a […]

Continue reading →
SEM & SEO

Was there an replace to Google Search this week? Combined indicators.

Posted on by admin
17
Oct

In the last few days, the Google Search Tracking Tools showed sometimes enormous change peaks in the Google search results. Some didn’t, many did. The chatter didn’t really coincide with the spikes. So many ask me if there was one Google search update? I’m sure some UI changes may have triggered the tools. Maybe it […]

Continue reading →
SEM & SEO

Larger Google algorithm replace, MUM & extra Google updates, variety of rating alerts & Google turns 23

Posted on by admin
01
Oct

On September 24th and 25th, Google had an unconfirmed but rather large update of the Google search ranking algorithm. Google hosted its big search event called Search On. Google talked about adding MUM in more places in Search and a number of other features. Google said that it is moving away from the number of […]

Continue reading →