Marketing automation and landing pages are two of the most powerful tools in your digital marketing toolbox. They’re a huge benefit to any marketing strategy on their own, simplifying your lead generation and lead nurturing efforts. However, combining them into one process (landing page automation) can have an even bigger impact on your lead generation […]
Selling products and services to other businesses requires a special brand of marketing finesse. Here’s what you need to know about solid B2B content marketing strategy to stand out in 2024 and beyond. Although there are similarities between B2B (business-to-business) and B2C (business-to-customer) marketing, it’s critical to understand the differences if you’re serious about smashing […]
Like many small business owners, I spent a lot of time in 2023 considering how I wanted to integrate artificial intelligence into my content agency, iHartContent. At first, my instinct was to join “Team No AI” and to ignore it altogether. As a writer, the fear of tools like ChatGPT is entirely understandable. After all, […]
With a new year comes thoughts of growth. In today’s digital world, that means a workable content marketing strategy. Content marketing involves creating online search-engine optimized (SEO) material. The objective is to improve your brand’s internet presence and build interest in your target audience. Content marketing only works if it meets two critical standards. First, […]
My business started off as a small, experimental project nearly a decade ago. I had a lot of free time between graduating from college a semester early and starting my full-time job, where I’d eventually pursue a career in design and marketing in the tech world. I was known for constantly doodling on Adobe Illustrator […]
Some small business ideas have little upfront investment, but require immense hustle to serve their customers. When starting a brick and mortar laundromat, you will pay upfront for the equipment and building lease, but having a storefront can often lure in customers easier than not. Yes, it will still take hustle, but this is a service […]
As a Gen X founder, I initially thought TikTok was not for me. I didn’t want to dance, figured the Gen Z audience of TikTok wouldn’t be interested in seeing me on screen, and didn’t think entertaining videos would lead to sales for my company, PerfectDD, which designs clothes specifically tailored to fuller busts. I […]
Google sends some businesses personalized emails about suspensions to their Google Business Profile. The emails explain why the suspension happened and the necessary steps to reverse the suspension, with an offer for more personalized advice over email. Colan Nielsen posted an example of this on X, here is his screenshot: Here is what the text […]
Let’s face it: waiting for the perfect moment to start your business is like waiting for all the traffic lights to be green before you leave the house – it’s never going to happen. The right time to start is now. With the steps we’ve covered, you’re not just daydreaming about being a business owner; […]
A business partnership is a highly effective way to maximize professional resources and achieve success. Here’s a look at how you can determine whether forming one is the right move for your business. Sometimes, two (or more) heads really are better than one, including when it comes to business. Partnering up with another entrepreneur or […]