The subscription model redefines the economics of purchase, offering a gateway to value that’s as accessible as it is appealing. It’s a strategic pivot from the hefty upfront costs that often act as barriers, instead inviting customers into an experience that’s both affordable and accommodating. This approach isn’t just business savvy; it’s customer-centric, acknowledging and […]
Google has added the ability to add activities and events to the Google Business Profiles dashboard. This is a quick form to add upcoming events or activities to your business quickly. Here is where you can highlight activities that you run that may direct more people to your venue. This was spotted by Mike Blumenthal […]
My wife Jess and I were not planning on starting a company when the idea for Custom Neon came into our lives. Jess was on maternity leave with our first baby from a role that she loved and fully intended to return to. I was already running a very successful teeth-whitening e-commerce business. But then, […]
Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur Middle East, an international franchise of Entrepreneur Media. CEOs and entrepreneurs understand the clear difference between marketing and public relations (PR). Speaking to prospects and customers only? Marketing. Speaking to everyone? PR. “Everyone” can include employees (current and prospective), stakeholders, investors, regulators, wider industry […]
Using Surveys to Strengthen Your Business Socially by Adam | January 17, 2024 Using quality surveys to make business decisions is one of the best ways to understand one’s target audience and the attitude of consumers. Companies, investors, and consultants alike can use these techniques to garner meaningful survey results. The steps to carry this […]
Marketing is something that every business has to do if it wants to thrive in a competitive market. Getting your name out there, building your brand, and capturing audiences’ attention gives you the power to make your product or services viable. Despite the need for marketing, did you know that approximately 50% of small businesses […]
Marketing automation and landing pages are two of the most powerful tools in your digital marketing toolbox. They’re a huge benefit to any marketing strategy on their own, simplifying your lead generation and lead nurturing efforts. However, combining them into one process (landing page automation) can have an even bigger impact on your lead generation […]
Selling products and services to other businesses requires a special brand of marketing finesse. Here’s what you need to know about solid B2B content marketing strategy to stand out in 2024 and beyond. Although there are similarities between B2B (business-to-business) and B2C (business-to-customer) marketing, it’s critical to understand the differences if you’re serious about smashing […]
Like many small business owners, I spent a lot of time in 2023 considering how I wanted to integrate artificial intelligence into my content agency, iHartContent. At first, my instinct was to join “Team No AI” and to ignore it altogether. As a writer, the fear of tools like ChatGPT is entirely understandable. After all, […]
With a new year comes thoughts of growth. In today’s digital world, that means a workable content marketing strategy. Content marketing involves creating online search-engine optimized (SEO) material. The objective is to improve your brand’s internet presence and build interest in your target audience. Content marketing only works if it meets two critical standards. First, […]