Category Archives: SEM & SEO

Unhealthy hyperlinks within the FAQ schema can earn you a Google penalty

Some time ago an SEO asked John Mueller from Google whether “Link to an external page from the FAQ scheme of a discount / voucher page?” John replied “sure”. I think if the link violates google webmaster guidelines then of course there is some manual action you can take. Here are these tweets: Secure – […]

Mozilla Firefox checks Microsoft Bing because the default search engine

Mozilla, the company behind the Firefox browser, is testing the default search engine setting on Microsoft Bing for 1% of its users. Mozilla said on September 6, 2021 that 1% of desktop users will experiment with Bing as the default search engine. The study will last until early 2022 and is expected to be completed […]

You do not want scores to make use of the Google Product Wealthy Outcomes product schema

Google’s John Mueller has confirmed that even if you don’t have reviews on your product landing pages, you can and will use product structured markup / schema on your product pages product rich results on the Google search results page. You either need ratings, overall ratings, or offers. If you have this product on sale […]

Dan Shure on Featured Snippets & Buying Websites for web optimization

In the first part, Dan Shure and I spoke via google core update and in the second part we talked about the usage Buying Guide for SEO. In the third part, we’ll look at featured snippets and buying websites for SEO. Snippets recommended by Google: Dan Shure didn’t mean that he thinks featured snippets will […]

Programming be aware: Offline for Sukkot 5782

This is just a quick note that I will be offline for the Jewish holiday of Sukkot on Tuesday September 21st and Wednesday September 22nd. All of the stories, social media posts, etc. were all pre-made and scheduled for publication. I’ll be back with live coverage on Thursday. I can’t reply to comments, remove spam, […]

The Google Sitemap ping instrument continues to be working

John Mueller from Google was asked Twitter whether the sitemap ping tool is still working or not. John said that he “is not aware of any changes there and the URL appears to be responding to requests as usual”. Indeed it is official documentation still has this as an option. The documentation says, “Use the […]

The Guide to Focused-Affect Link Building

The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. This piece was co-written with James Wirth. Links drive rankings — that’s one thing that technical SEOs, content marketers, digital PR folks, and even some of #SEOTwitter can agree on. But […]

Google does not deal with all uppercase headers otherwise

Google’s John Mueller said on Twitter that he doesn’t think Google is doing “something special with capitalized headings”. So if you want to scream your headlines in UPPERCASE, do it. Adam Riemer asked, “Is a website that uses all uppercase letters for branding for H tags and product titles viewed as different from a website […]

How Our Website Conversion Technique Increased Enterprise Inquiries by 37%

The author’s views are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. Having a website that doesn’t convert is a little like having a bucket with a hole in it. Do you keep filling it up while the water’s pouring out — or […]