Having lots of leads is obviously better than having none, but it comes with a different set of challenges. With so many prospects, how do your salespeople know where to direct their efforts? What’s more, leads vary incredibly in how “ready” they are to buy. If the prospect has just heard of your company, you […]
The subscription e-commerce market has gone through tremendous growth for businesses of all sizes over the last decade. According to a 2018 McKinsey survey, 15% of online shoppers have embraced subscription-based businesses, opting for the convenience, personalization, and often cost-effective nature of receiving subscription products at regular intervals, frequently through monthly boxes. As the subscription […]
Everyone talks about how critically important it is to write a newsletter. People talk about how you need to “stay top of mind,” or throw out some statistic about the ROI of email marketing as part of your marketing strategy. And they might start talking about the pros and cons of different newsletter tools. They’re […]
Opinions expressed by Entrepreneur contributors are their own. Investing in digital marketing is no longer a desire but a strategic step that can lead a business to success. According to The Global Strategic Business Report, the digital marketing market is growing at an annual growth rate of 13.9%. So, it’s expected to reach a whopping […]
Are you looking for ways to improve your content marketing strategy? Want to cover all your bases and achieve huge online success in 2024? The team from Novum HQ share their content marketing tips in this infographic. Here are a few steps they cover: Content Goals Defined? Target Audience Researched? Content Gap Analyzed? Content Calendar Created? […]
If you’re considering career coaching as the next step on your own career path, take it from someone who’s recently taken that step. Hi, I’m Karolina, and here’s how I became a career coach. Table Of Contents What is career coaching? To talk about career coaching, let’s first agree on what coaching itself really is. […]
On Friday, Google’s Search Liaison, Danny Sullivan, said that the search company has taken steps to deal with the parasite SEO problem. He also added that the specific change with the upcoming helpful content update is still not live yet but Google did take other steps to deal with the issue. Sullivan wrote on X, […]
Google’s November 2023 core update finally finished rolling out this week, and it was the longest core update rollout. Then, a day later, we saw more intense Google search ranking volatility and chatter. Google added new organization structured data and also added a new profile page and discussion forum structured data, both with Search Console […]
If you are good at active listening and are naturally compassionate towards people facing challenges, you already have the two main life coaching skills. Life coaching is a fulfilling profession where you earn by assisting people in navigating life’s complexities — an endeavor aligned with your innate talents. If the prospect of such a rewarding […]
There are many reasons why a customer may choose you over a competitor. Quality and price are contributing factors. But they’ll stick with you if you give them a great experience. That means a frictionless purchase, delivery, and after-sales process. It also means effective targeted marketing. How do you know if you’re providing an experience […]