Your content marketing strategy is the secret sauce behind all your content success. It determines the who, what, where, when, why, and how of every piece you produce. A well-defined content marketing strategy also helps stretch every dollar and streamline production processes. Whether you want to grow website traffic, increase leads, or drive conversions, you […]
Now that you’ve built a solid WordPress website, you need to know how to drive traffic to it. While there are tons of digital marketing strategies to help you maximize the number of visitors, one of the most reliable options is search engine optimization (SEO). Fortunately, WordPress SEO techniques are easy to master as long […]
Depending on what you choose to do during your writing career, you might or might not need to know how expository writing works. This article will be your complete guide to expository writing so you can understand the basics and start writing your piece. For the most part, if you do any nonfiction writing, you […]
Since more people than ever before are interested in true crime stories, you might have wondered how to write true crime and what it takes to be successful. Out of all the book genres in the world, true crime requires a lot of research and a committed writer who is ready to tell the story […]
You may already know how to add music to your Reels and Stories, but did you know that you can now add music to your Instagram posts? Instagram recently announced the featurewhich gives brands and creators one more way to engage their followers. Whether you want to share your favorite songs, augment your memes, or […]
If you have been lacking creativity in your writing and your work, freewriting might be a technique that gets you back on track. You might have wondered what is freewriting, how it works, and how you can use it to unlock new levels of creativity in your brain. The main idea behind freewriting is that […]
If you’re looking to grow your career, make connections with people in your industry, and build a personal brand, you should be on LinkedIn. To get a little personal, nothing has been more valuable to my career than building a platform on LinkedIn. It’s difficult to get a remote job when there are many people, […]
When you watch a creative TikTok or read a blog post that resonates deeply, you may often wonder how the creator does it. How do they keep coming up with content that excites or inspires? It’s the “creative process”, which looks different for everyone. Some creators might be consuming content constantly, setting aside time to […]
Buyer behavior has evolved. Customers prefer to be in charge of their own research into companies and products, as well as how and when they interact with sellers. Because of this, sellers need to adjust. Buyers don’t want to be sold. Instead, they want a trusted advisor during the sales process. That’s why a consultative […]
Until the start of 2023, TikTok had quite the claim to fame: the fastest growing app. Since its start in China in 2016, the social media channel has quickly gained market share worldwide, and by 2020 it had more than 2 billion members worldwide. Tech and marketing experts have been enthusiastic, but many were admittedly […]