The Federal Trade Commission (FTC) is challenging Kroger’s acquisition of Albertsons and Kroger, and now the two stores have offered up another compromise to curb concerns about the merger’s approval. Now, the two grocery store chains have agreed to sell an additional 166 stores to C&S Wholesale Grocers (which owns 24 Piggly Wiggly and Grand […]
Buyer behavior has evolved. Customers prefer to be in charge of their own research into companies and products, as well as how and when they interact with sellers. Because of this, sellers need to adjust. Buyers don’t want to be sold. Instead, they want a trusted advisor during the sales process. That’s why a consultative […]
I’ve been fortunate that we’ve closed down for the last week of the year for the last seven years that I’ve been at Buffer. We kicked off this at the end of 2016 and have kept up every year since then. Closing down for the last week of the year is an opportunity to pause […]
Being in close contact with Google or the people that work at Google really does not benefit you (or me). The is just the simple truth – you just won’t benefit from that. There are these tweets going around that imply some SEO agencies are responding to prospects or customers saying “Our SEO experts are […]
Linkedin appears to be working on a new “funny” reaction to its posts, app researcher Nima Ovji claims. As you can see in the image below, the social network, known for being a platform aimed at the corporate and more serious scope, is about to launch a new way for its users to express themselves […]
Nathan Resnik Facebook is home to one of the largest and most diverse audiences on the internet. getty Facebook advertising has long been a staple of any modern marketing team’s game plan, as it boasts one of the largest and most diverse audiences on the web. Companies can benefit greatly from reaching even a small […]
Keeping track of your leads and sales pipeline manually can be tricky and time-consuming — especially when you’re working to scale your sales team. Sales automation takes lead prioritization and contact management off your plate, so you can spend your time doing what you do best: closing deals. But…what exactly can you automate? Using sales […]
For any B2B business, sales are inherently relationship-based. Every customer should feel special and feel that the people they interact with understand who they are, what they are trying to achieve, and how your company is helping them achieve their goals. At ActiveCampaign we pride ourselves on our deep understanding of every potential customer who […]