Keep A Shut Eye On These 5 Facebook Advert Developments For 2022

Nathan Resnik

Facebook is home to one of the largest and most diverse audiences on the internet.

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Facebook advertising has long been a staple of any modern marketing team’s game plan, as it boasts one of the largest and most diverse audiences on the web. Companies can benefit greatly from reaching even a small fraction of this target group.

However, if there is any consistency across the platform, it’s the trends that go up and down each year. What worked last year doesn’t necessarily guarantee success this year, and marketers need to keep their eyes and ears open to stay ahead of the competition in the busy digital space.

With the lessons of 2021 still fresh in our minds, let’s take a look at what trends will continue to be essential for Facebook marketers in 2022.

Five Facebook ad trends marketers need to know through 2022

1. Video keeps increasing

When it comes to increasing user engagement, the video format grabs attention in a way photos and text just can’t bring together.

Videos now make up nearly half of the time users spend on Facebook, ranging from simple slideshows to classic, commercial-style ads. When combined with good alignment and a call to action, the far-reaching format can provide a significant return on investment. It is a marketing tool that should not be neglected in modern marketing.

It’s important to remember that Facebook has now muted all videos in a news feed. To get your message across, you need captions that go with the images. This is what makes the pros and the losers on Facebook, so adjust your video strategy to take advantage.

2. Cell phones are key

Mobile platforms have long led desktops and declining tablet usage. Therefore, advertisers must consider the specific needs of mobile users when designing their ads.

Specifically on Facebook, 98.5% of users access the platform via a mobile phone. Advertisers working on desktop need to consider this amazing number when designing ads for mobile audiences.

Mobile ads are most commonly plagued by poor media formatting. A mobile-optimized image that has been optimized for desktop may appear distorted on mobile. This is a problem for companies. The specific specifications of a mobile ad ensure a higher return on investment. Keep these details in mind.

3. Success is achieved through consistent social media posts

Although 24-hour stories were originally created by Snapchat, Instagram and Facebook have been using them for years. A whopping 300 million people use Stories on Facebook every day, and the potential to convert that attention into profitable action is enticing, to say the least.

Storytelling can help Facebook ads get more engagement. Stories can be used to present successful advertising texts, popular topics or even direct links. These stories bring Facebook users to you and eventually lead to a conversion.

It’s an effective strategy that has been used by many companies for years, and it shows no signs of slowing down in 2022.

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4. Facebook ads remain expensive.

Facebook has more than a billion users and almost limitless possibilities, but it’s an expensive game for advertisers these days. Although reach varies widely, the average cost-per-click (CPC) hovers around $1.72.

The visibility of companies depends on their financial resources. If you have a healthy advertising budget and a respectable conversion rate, it’s easier to endure this barrier to entry. Small businesses and startups without sufficient cash reserves may need to consider additional measures to get a good return on their advertising investments.

When creating your annual marketing budget, be realistic about the costs and don’t expect the price to drop anytime soon in the Facebook world.

5. Personalized ads have become the norm

Companies that use personalization in their marketing efforts are more effective and achieve a higher return on investment. In fact, 80% of customers say they are more likely to make a purchase when they feel the marketing effort is tailored to their needs.

This involves more than just getting the prospect’s name in the header. It also requires putting together a range of services and products that meet the needs of the customer. It’s about assessing and anticipating a customer’s needs, and then making the conversion as easy as possible for them.

Important for keeping up with Facebook advertising trends

Businesses that are able to see and understand Facebook advertising trends can benefit ahead of the rest of their competition. Speed ​​and efficiency are key in today’s advertising game, so always keep an eye out for which trends are falling out of favor and which are rising stars.

About the author

Nathan Resnick is CEO at SourcifyYCombinator has supported YCombinator to make YCombinator the most popular sourcing platform helping companies around the world to manufacture their products. Check out all of his articles and read the full bio. AllBusiness.com.

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